{"id":47337,"date":"2023-10-20T15:53:19","date_gmt":"2023-10-20T15:53:19","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/seven-tips-to-make-your-business-appear-bigger-startupsmart\/"},"modified":"2023-10-20T15:53:19","modified_gmt":"2023-10-20T15:53:19","slug":"seven-tips-to-make-your-business-appear-bigger-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/seven-tips-to-make-your-business-appear-bigger-startupsmart\/","title":{"rendered":"Seven tips to make your business appear bigger – StartupSmart"},"content":{"rendered":"
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Sole traders across the country rely on modern technology and a few tricks of the trade to pretend their business is bigger than it actually is.<\/p>\n

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After all, you don\u2019t necessarily want your customers to know your business is a small operation that\u2019s perhaps even based from home if you\u2019re going to land the big clients you\u2019re after.<\/p>\n

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But there are ways to make your business appear bigger than it really is.<\/p>\n

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Fleur Madden launched Red PR Group 10 years ago and has since grown to a national PR firm with multiple offices. Whether big or small, be realistic about what you do and doing it well, she says.<\/p>\n

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\u201cIf you\u2019re small and starting out, my first piece of advice would be to invest in branding and design. Without a strong brand, you will never appear credible to your audience,\u201d Madden says.<\/p>\n

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The biggest mistake she sees small businesses make is not investing in their website, she says.<\/p>\n

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\u201cIt will be most people\u2019s first introduction to you. You don\u2019t need to over-sell, you just need to have a well-designed, functional, easy-to-use site that represents what you do well.\u201d<\/p>\n

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Also make sure you get your branding and messaging consistent across all platforms and touch-points to build trust, she says.<\/p>\n

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\u201cDon\u2019t go to market until this is perfect, or you will end up having to rebrand before you know it.\u201d<\/p>\n

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But remember that credibility and size are two different things, she says.<\/p>\n

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\u201cThere are cowboys in every industry and over-promising and under-delivering will quickly ensure you are a small business that doesn\u2019t survive. Be proud of being small, own it, do what you can do and outsource what you can\u2019t to the experts,\u201d she says.<\/p>\n

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If you are keen to make your small operation appear bigger than a one-man band, here are seven ways to do it:<\/p>\n

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1 Get a virtual office<\/h3>\n

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If your start-up isn\u2019t big enough yet or you can\u2019t afford an office, consider getting a virtual one. They\u2019re available in all cities, including most regional centres these days.<\/p>\n

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These increasingly trendy co-working spaces charge around $120 a week, and the perks can far outweigh a home office set-up. Landlords are dangling various incentives to lure bright young business minds, including access to a shared receptionist, yoga classes, IT support, social functions and even free kayaking.<\/p>\n

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The marketing manager of DesignCrowd, Jo Sabin, says a shared space means you can reduce costs while maintaining professionalism.<\/p>\n

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\u201cBasically you pay a set monthly fee and use a space when you need it. You get a good location, there\u2019s a receptionist that can take messages for you and you have access to meeting rooms when you need them,\u201d Sabin says.<\/p>\n

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2 Hire a freelancer<\/h3>\n

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If your needs are a little more extensive or in-depth, hiring a freelancer can be a great option. There are heaps of freelancer options in all industries, so either ask around for a referral, do a Google search or use one of the numerous websites that channel freelance services, such as oDesk or elance.<\/p>\n

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Sabin says this gives you expertise and talent and you only pay for them when you need them.<\/p>\n

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\u201cYou can freelance or outsource almost anything like content, designs, imagery, photography, customer service, admin, social media, marketing and more,\u201d Sabin says.<\/p>\n

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3 Make technology work for you<\/h3>\n

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You may not always be sitting at your desk waiting for an enquiry to come in. Getting tech savvy means you can always be available when you\u2019re asked to quote, for more information about your business or you need to access details on your computer to send to a prospective client.<\/p>\n

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Maureen Shelley, chief operating officer of copywriting firm The Copy Collective, also subscribes to Debtor Daddy, which will chase accounts on your behalf which frees you from hours of paperwork and improves cash flow for $19 a month, she says.<\/p>\n

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\u201cAlso make sure you use all your apps on your mobile so you can quote, invoice and follow up customer queries on the fly,\u201d she says.<\/p>\n

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4 Change your number and email<\/h3>\n

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Having a mobile number is a dead giveaway to the fact that you\u2019re a sole trader. Instead, consider a service like diverttomobile.com.au or trade to a 1300 number, suggests Michelle Wright, founder of a national physical training franchise.<\/p>\n

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\u201cMobile numbers are a dead giveaway. It\u2019s OK to route the call to your mobile or use a dedicated landline, but not a home phone number,\u201d Wright says.<\/p>\n

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Also make sure you have a decent email address, she adds.<\/p>\n

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\u201cSomething @yahoo or @gmail or, God forbid, @hotmail, just screams sole trader,\u201d she says.<\/p>\n

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5 Own some virtual real estate<\/h3>\n

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Nothing says small fry more than a poor website. Make sure you update it regularly with new content, that the design is of good quality and navigation is easy.<\/p>\n

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Also, register your business name, own your domain, have your own space on the internet and think global when you consider the best way to approach your marketing, suggests Leticia Mooney, content and communications strategist at Brutal Pixie.<\/p>\n

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\u201cIf you\u2019re in business in 2013, you exist in a global market, so you need to act like you command it,\u201d Mooney says.<\/p>\n

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6 Look offshore for talent<\/h3>\n

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You may not be financially ready to hire staff, but you can afford it if you\u2019re prepared to look offshore. There are companies around that will take care of the hiring process for you, making it an easy process.<\/p>\n

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Kevin Mallen is the sales and marketing director of Virtual Coworker, which sources skilled people based in the Philippines for Australian companies, conducting a full screening process on their behalf. Accents are often minimal and skills are high, he says. Australian businesses are hiring these people as personal assistants, for data entry, social media, CRM, web development and graphic design for as little as $6 an hour, he says.<\/p>\n

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\u201cWhen you\u2019re just starting out, it can be hugely beneficial for a business to have cheaper staff on hand who are based overseas. It also gives your business an office in Manila, \u201d Mallen says.<\/p>\n

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7 Talk yourself up<\/h3>\n

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Your business might be super small, but use language that doesn\u2019t tell the world, recommends the founder of Slim Secrets, Sharon Thurin.<\/p>\n

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\u201cFor the first four years at Slim Secrets I was running it on my own. However, when I spoke to others, I always spoke about \u2018we\u2019 not \u2018I\u2019.<\/p>\n

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She also outsourced the marketing aspect of her business and would always reply to advertising opportunities that she would need to speak to her \u2018marketing consultant\u2019.<\/p>\n

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\u201cAlways portray as a strong unit and this will give confidence to those wanting to do business with you. We have won a number of awards now over the years and happily display them on our website, on the signature of my email and anywhere else we are able to,\u201d Thurin says.<\/p>\n","protected":false},"excerpt":{"rendered":"

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