{"id":47343,"date":"2023-10-20T15:53:21","date_gmt":"2023-10-20T15:53:21","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/round-up-of-the-angelcube-demo-day-pitches-startupsmart\/"},"modified":"2023-10-20T15:53:21","modified_gmt":"2023-10-20T15:53:21","slug":"round-up-of-the-angelcube-demo-day-pitches-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/round-up-of-the-angelcube-demo-day-pitches-startupsmart\/","title":{"rendered":"Round-up of the AngelCube Demo Day pitches – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

AngelCube\u2019s latest batch of startups showed their ideas to the world for the first time at the accelerator\u2019s Melbourne community Demo Day on Tuesday night.<\/p>\n

 <\/p>\n

It was first chance for the startups to pitch with the pressure of 200 people in the room, which is an understandably daunting task, but without the additional stress of being a make or break pitch for investment.<\/p>\n

 <\/p>\n

Peer Academy<\/b> <\/b><\/h2>\n

Founders:<\/i> Onur Ekinci, Kylie Long<\/p>\n

Raising: $<\/i>1.5 million<\/p>\n

 <\/p>\n

First up was Peer Academy, a peer-driven professional development platform that focuses on teaching \u201csoft skills\u201d. These \u201csoft skill\u201d workshops teach concepts like design thinking, disruption and digital leadership, the art of strategic questioning, and change management.<\/p>\n

 <\/p>\n

Ekinici argues that corporate training is too general. With large companies spending great swathes of money on programs that employees get very little benefit from. Peer Academy\u2019s marketplace allows individual employees to choose their own workshops. It\u2019s still early days but 25% of Peer Academy\u2019s customers over the last six months have attended more than one class.<\/p>\n

 <\/p>\n

Peer Academy\u2019s average booking costs $5000, of which the startup takes 30% commission, while the other 70% goes to those teaching the courses. Eknici says annually Australia spends somewhere around $9.3 billion on professional development, a figure that rises to $70 billion in the United States.<\/p>\n

 <\/p>\n

Coin Craft<\/b><\/h2>\n

<\/b><\/p>\n

Founders<\/b>: Ryan King, Andrew Magee, Tristan Roza<\/p>\n

Raising<\/b>: $750,000<\/p>\n

 <\/p>\n

Probably the best combination of product and pitch of the night, Coin Craft is a cloud-based cash flow and workforce planning platform for architects.<\/p>\n

 <\/p>\n

King says it lies at the intersection of three different types of software \u2013 project management, cash flow forecasting and resource scheduling. Coin Craft borrows from each category to become what King describes as the first system \u201cto uniquely model your entire business\u201d. It costs $40 per user, per month. The startup has already received interest from other industries including engineering, graphic design and advertising. Add those industries to architecture and you get an $8.2 billion market.<\/p>\n

 <\/p>\n

<\/b><\/p>\n

Jack.io<\/b><\/h2>\n

Founders<\/b>: Cameron McGrane, Joel Coenraadts<\/p>\n

Raising<\/b>: $500,000<\/p>\n

Hardware startup Jack.io is IoT device linked to a cloud-based platform that monitors standing desk usage to ensure employees get the most from them.<\/p>\n

 <\/p>\n

\u201c80,000 hours is the amount of time office workers spend sitting in their lifetime. Scientists are calling it the sitting disease and it is as bad as smoking,\u201d McGrane says.<\/p>\n

 <\/p>\n

Companies, like PayPal a Jack beta client, are beginning to purchase standing desks in order to \u201cimmunise\u201d their workforces from sedentary office life, McGrane says. But there\u2019s a problem, too often employees regress back to the position they spend the most time \u2013 sitting. Jack\u2019s IoT device connects to the underside of a sit-stand workstation and it knows when someone is sitting, standing, or away from the desk. It uses elements of gamification and reporting to encourage more standing.<\/p>\n

 <\/p>\n

McGrane says people transition from sitting to standing seven times more often when using Jack. The startup offers its own Jack Intelligent Powered Standing desk, although it was notably absent from the pitchdeck, or an IoT device that can be purchased and used with supported third party standing desks. The device is sold with a $10 per month subscription.<\/p>\n

 <\/p>\n

\u201cOur competitive advantage is we can be retrofitted across any sit-stand desk on the market,\u201d McGrane says.<\/p>\n

<\/b><\/p>\n

 <\/p>\n

CurveUp<\/b><\/h2>\n

<\/b><\/p>\n

Founder:<\/b> Rojand Noroozi, Hossein Tayebi<\/p>\n

Raising:<\/b> $750,000<\/p>\n

CurveUp offers curated reports that demonstrate the value of PR efforts. It can determine how many sales are the direct result of PR activity \u2013 but only those from online media coverage. Metrics in the report include how many mentions in blogs, websites and social media, and impact is determined via integrations with Google Analytics and similar platforms.<\/p>\n

 <\/p>\n

Customers are charged $299 per month, after a four-week free trial period. While there are large competitors like iSentia, Noroozi says CurveUp differentiates itself by offering a cheaper service tailored for small and medium businesses.<\/p>\n

 <\/p>\n

\u201cCurveUp goes and gathers all the information and big data. It then merges it with (the business owner\u2019s) goal and the strategy for their campaign. Then it will create a tailored report,\u201d Noroozi says.<\/p>\n

 <\/p>\n

Tribe Growth<\/b><\/h2>\n

Founder:<\/b> Nathan Murphy<\/p>\n

Raising:<\/b> $400,000<\/p>\n

<\/b><\/p>\n

In the slickest pitch of the night, Murphy outlined his vision for Tribe Growth, a startup that\u2019s working towards creating an \u201cartificial intelligence\u201d platform for social media marketing.<\/p>\n

 <\/p>\n

By using a mixture of targeted engagements, favourites or retweets for Twitter, likes or shares for Facebook, Tribe Growth increases the reach of its customers\u2019 social accounts. Tribe Growth charges between $97 and $397 per month, which Murphy says roughly equates to 10 cents per qualified, targeted audience member.<\/p>\n

 <\/p>\n

<\/b><\/p>\n

\u201c<\/b>We\u2019re intelligent engagement to grow your community and to convert those new community members into customers,\u201d Murphy says.<\/p>\n

 <\/p>\n

\u201cWe\u2019re low effort and low cost, and intensely focused on every dollar spent makes a profit.\u201d<\/p>\n

 <\/p>\n

<\/b><\/p>\n

SweetHawk<\/b> <\/b><\/h2>\n

Founders:<\/b> Peter Godden, Vincent Brendel<\/p>\n

Raising:<\/b> $500,000<\/p>\n

<\/b><\/p>\n

SweetHawk\u2019s live voice platform was probably the most impressive product pitched on the night, and with a bit more polish it could have been the best pitch. Billing itself as a \u201cvoice for ecommerce\u201d SweetHawk improves mobile sales conversion by connecting consumers directly to businesses via a phone call, replacing cumbersome mobile forms. SweetHawk charges businesses $1 per call and is able to collect caller data, and automate call-back scheduling.<\/p>\n

 <\/p>\n

This can be done presently via phone number listings, but for the marketplaces that are displaying those listings, that comes with the risk of moving the relationship off-platform. The speed at which a sale is closed is important. Godden cites a Harvard Business Review study that found businesses are 60 times more likely to qualify a lead after generation if businesses speak to that customer in the first hour, as opposed to 24 hours later.<\/p>\n

 <\/p>\n

\u201cMost people get that devices are getting smaller and smaller,\u201d Godden said.<\/p>\n

 <\/p>\n

\u201cWhat\u2019s less obvious is keyboards are beginning to disappear. Mobile e-commerce traffic has just recently risen above desktop. Conversion rates on mobile phones is a third that of desktops. Why is that? (Because) filling out forms and typing on mobile devices sucks.\u201d<\/p>\n

 <\/p>\n

Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> StartupSmart School can help.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

AngelCube\u2019s latest batch of startups showed their ideas to the world for the first time at the accelerator\u2019s Melbourne community<\/p>\n","protected":false},"author":1,"featured_media":62723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,27,9,24,17,23,13,1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47343"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47343"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62723"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}