{"id":47370,"date":"2023-10-20T15:53:26","date_gmt":"2023-10-20T15:53:26","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/social-media-tracker-digivizer-wins-at-carnegies-den-startupsmart\/"},"modified":"2023-10-20T15:53:26","modified_gmt":"2023-10-20T15:53:26","slug":"social-media-tracker-digivizer-wins-at-carnegies-den-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/social-media-tracker-digivizer-wins-at-carnegies-den-startupsmart\/","title":{"rendered":"Social media tracker Digivizer wins at Carnegie\u2019s Den – StartupSmart"},"content":{"rendered":"
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Social media analytics startup Digivizer has collected $15,000 in prize money and a $1 million investment opportunity after winning the judge\u2019s choice award at the first Carnegie\u2019s Den event of the year.<\/p>\n

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In addition, Digivizer will receive 12 months of coaching and support from the MH Carnegie and Co team.<\/p>\n

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The startup offers services which search, analyse, connect and map social media in order to keep businesses in touch with the needs and wants of customers and potential customers.<\/p>\n

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Qwilr, a web-based productivity tool that allows sales teams to create and send the best quotes and pitches to clients, won the people\u2019s choice award.<\/p>\n

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Digivizer chief executive Emma Lo Russo is thrilled with the result.<\/p>\n

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\u201cIt\u2019s the first time we\u2019ve live pitched and that was an experience in itself,\u2019\u2019 she says with a laugh.<\/p>\n

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\u201cFor me there was so much riding on it, so we tried to focus what mattered, tried to tell the story, as we loved the story.\u2019\u2019<\/p>\n

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Lo Russo says Digivizer\u2019s pitch impressed the judging panel \u2013 which included MH Carnegie and Co principal Mark Carnegie, investor and entrepreneur John Singleton, SeaPoint Ventures general partner Melissa Widner, BlueChilli CEO Sebastien Eckersley-Maslin and the CEO of The Australian<\/i> newspaper, Nicholas Gray.<\/p>\n

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\u201cThe judges said they would use it for their own businesses,\u2019\u2019 Lo Russo says.<\/p>\n

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\u201cThe fact that we\u2019ve been in market and attracting some clients helped.\u201d<\/p>\n

Now in its third year, Digivizer is now seeking to raise money in order to grow, which is one of the reasons they decided to get involved in their first pitch event.<\/p>\n

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\u201cThe first year was about building the product, this last year has really been about accelerating growth,\u2019\u2019 Lo Russo said.<\/p>\n

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\u201cI think what is most attractive is what Mark (Carnegie) is trying to build, and this is why it was for us the first time we have applied or pitched, was they were looking for more mature startups.<\/p>\n

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\u201cStartups with founders experienced in commercialising technology. Did you have a clear revenue model? Were you profitable? If you sought investment did you have plans for that?<\/p>\n

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\u201cIt immediately said to me they\u2019re talking about small medium enterprises almost going into that growth space.\u2019\u2019<\/p>\n

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Lo Russo says Digivizer is in the middle of raising funding and has already secured some investment, but raising the funds required to grow a startup can be tricky.<\/p>\n

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\u201cUnless you\u2019re prepared to give up a lot of equity early on for not much money,\u2019\u2019 she says.<\/p>\n

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\u201cOnce you\u2019ve established your business, you\u2019re making revenue, you want to make sure when you seek funding that the valuation is a true reflection of what it should be.\u2019\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media analytics startup Digivizer has collected $15,000 in prize money and a $1 million investment opportunity after winning the<\/p>\n","protected":false},"author":2,"featured_media":62705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,28,23,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47370"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47370"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62705"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}