{"id":47377,"date":"2023-10-20T15:53:27","date_gmt":"2023-10-20T15:53:27","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/space-discovery-startup-has-got-the-parking-lot-startupsmart\/"},"modified":"2023-10-20T15:53:27","modified_gmt":"2023-10-20T15:53:27","slug":"space-discovery-startup-has-got-the-parking-lot-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/space-discovery-startup-has-got-the-parking-lot-startupsmart\/","title":{"rendered":"Space discovery: Startup has got the parking lot – StartupSmart"},"content":{"rendered":"
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After 13 years working in traffic management, Bryan Goudsblom knows how hard it is to find a car park.<\/p>\n

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\u201cYou very rarely hear a good story,\u201d Goudsblom tells StartupSmart.<\/i><\/p>\n

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\u201cRates are expensive, you don\u2019t know where they are and the amount of congestion is huge.\u201d<\/p>\n

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But Goudsblom hopes to change all that.<\/p>\n

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Alongside business partner Mosstyn Howell, he\u2019s co-founded UbiPark, a mobile app that displays if car parks are available and their prices.<\/p>\n

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The app has just launched in Melbourne and is preparing to roll out in Brisbane next week.<\/p>\n

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The pair utilized Howell\u2019s 19 years in the car park industry to win over owners and operators, who\u2019ve given UbiPark access to their car parks\u2019 counting technologies.<\/p>\n

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This means users of the app can see car park availability at participating car parks at any particular moment.<\/p>\n

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In order to feature on the app, car parks pay a fee determined by their property\u2019s size.<\/p>\n

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Many have already registered, hoping it\u2019ll increase their visibility among consumers.<\/p>\n

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Goudsblom says car parks will also receive data about how their site is faring compared with other parking complexes in their neighborhood.<\/p>\n

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\u201cI think it\u2019s going to provide them the opportunity to think about their business, and some may even decide to increase or decrease their rate accordingly,\u201d he says.<\/p>\n

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UbiPark has been a full-time job for the entrepreneurs for 12 months and much of that time has been spent working out how to assimilate information from different car parks onto the one platform.<\/p>\n

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\u201cThere\u2019s a number of car parking equipment providers, so it\u2019s been about how our coders at the backend navigate that,\u201d he says.<\/p>\n

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But Goudsblom says his and Howell\u2019s industry contacts have made UbiPark\u2019s task easier.<\/p>\n

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\u201cGoing into new markets without relationships is dangerous,\u201d he says.<\/p>\n

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He says talking to the market is critical for business success, but it\u2019s the customer\u2019s wants and needs that should still come first.<\/p>\n

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\u201cWe believe that people just want to find a park, whether that\u2019s for convenience or price-related,\u201d he says.<\/p>\n

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<\/b><\/p>\n

\u201cBuild your business model around that because it\u2019s the key to going forward.\u201d<\/p>\n

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Do you know more on this story or have a tip of your own? Raising capital or launching a startup? Let us know. Follow StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

After 13 years working in traffic management, Bryan Goudsblom knows how hard it is to find a car park.  <\/p>\n","protected":false},"author":1,"featured_media":62701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47377"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47377"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62701"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}