<\/b><\/p>\n
\u201cThe problem with the internet start-up craze isn\u2019t that too many people are starting companies; it\u2019s that too many people aren\u2019t sticking with it.\u201d<\/p>\n
<\/p>\n
\u201cThat\u2019s somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations.\u201d<\/p>\n
<\/p>\n
\u201cThat\u2019s when you find out who you are and what your values are.\u201d<\/p>\n
<\/p>\n
\u201cSo when these people sell out, even though they get fabulously rich, they\u2019re gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives.\u201d<\/p>\n
<\/p>\n
\u201cWithout it, they may never know their values or how to keep their newfound wealth in perspective.\u201d<\/p>\n
<\/p>\n
Fortune, 2000.<\/em><\/p>\n <\/p>\n <\/p>\n “My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects.\u201d<\/p>\n <\/p>\n \u201cAnd to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.”<\/p>\n CNN, 2008.<\/p>\n <\/p>\n \u201cThat\u2019s been one of my mantras \u2013 focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.\u201d<\/p>\n <\/p>\n \u201cBut it\u2019s worth it in the end because once you get there, you can move mountains.\u201d<\/p>\n <\/p>\n BusinessWeek, 1998.<\/em><\/p>\n <\/p>\n <\/p>\n \u201cI get asked a lot why Apple\u2019s customers are so loyal. It\u2019s not because they belong to the Church of Mac! That\u2019s ridiculous.\u201d<\/p>\n <\/p>\n \u201cIt\u2019s because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it].\u201d<\/p>\n <\/p>\n \u201cAnd you think, \u2018Wow, someone over there at Apple actually thought of this!\u2019 There\u2019s almost no product in the world that you have that experience with, but you have it with a Mac.\u201d<\/p>\n <\/p>\n \u201cAnd you have it with an iPod.\u201d<\/p>\n <\/p>\n Bloomberg Businessweek, 2004.<\/em><\/p>\n <\/p>\n “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”<\/p>\n <\/p>\n BusinessWeek, 1998.<\/em><\/p>\n <\/p>\n \u201cThe only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don\u2019t mean that in a small way, I mean that in a big way, in the sense that they don\u2019t think of original ideas, and they don\u2019t bring much culture into their products.\u201d<\/p>\n <\/p>\n \u201cI am saddened, not by Microsoft\u2019s success \u2014 I have no problem with their success.\u201d<\/p>\n <\/p>\n \u201cThey\u2019ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.\u201d<\/p>\n <\/p>\n Triumph of the Nerds, 1996.<\/em><\/p>\n <\/p>\n \u201cApple\u2019s the only company left in this industry that designs the whole widget.\u201d<\/p>\n <\/p>\n \u201cHardware, software, developer relations, marketing. It turns out that that, in my opinion, is Apple\u2019s greatest strategic advantage. We didn\u2019t have a plan, so it looked like this was a tremendous deficit.\u201d<\/p>\n <\/p>\n \u201cBut with a plan, it\u2019s Apple\u2019s core strategic advantage, if you believe that there\u2019s still room for innovation in this industry, which I do, because Apple can innovate faster than anyone else.\u201d<\/p>\n <\/p>\n Time, 1999.<\/em><\/p>\n <\/p>\n \u201cI wish him the best, I really do. I just think he and Microsoft are a bit narrow. He\u2019d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.\u201d<\/p>\n <\/p>\n On Bill Gates, The New York Times, 1997.<\/em><\/p>\n <\/p>\n \u201cYour work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.\u201d<\/p>\n <\/p>\n \u201cIf you haven\u2019t found it yet, keep looking. Don\u2019t settle. As with all matters of the heart, you\u2019ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don\u2019t settle.\u201d<\/p>\n <\/p>\n Stanford commencement speech, 2005.<\/em><\/p>\n <\/p>\n <\/p>\n \u201cIf Apple becomes a place where computers are a commodity item, where the romance is gone, and where people forget that computers are the most incredible invention that an has ever invented, I\u2019ll feel I have lost Apple.\u201d<\/p>\n <\/p>\n \u201cBut if I\u2019m a million miles away, and all those people still feel those things\u2026 then I will feel that my genes are still there.\u201d<\/p>\n <\/p>\n Newsweek, 1985.<\/em><\/p>\n <\/p>\n <\/p>\n \u201cNo one wants to die. Even people who want to go to heaven don\u2019t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life.\u201d<\/p>\n <\/p>\n \u201cIt is life\u2019s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.\u201d<\/p>\n <\/p>\n \u201cSorry to be so dramatic, but it is quite true.”<\/p>\n <\/p>\n \u201cYour time is limited, so don\u2019t waste it living someone else\u2019s life. Don\u2019t be trapped by dogma \u2014 which is living with the results of other people\u2019s thinking.\u201d<\/p>\n <\/p>\n \u201cDon\u2019t let the noise of others\u2019 opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.\u201d<\/p>\n <\/p>\n \u201cThey somehow already know what you truly want to become. Everything else is secondary.\u201d<\/p>\n <\/p>\n Stanford commencement speech, 2005.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" On entrepreneurship \u201cThe problem with the internet start-up craze isn\u2019t that too many people are starting companies; it\u2019s that too<\/p>\n","protected":false},"author":2,"featured_media":58562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,28,17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47410"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47410"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58562"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}On customers<\/h2>\n
<\/b><\/p>\n
<\/em><\/p>\n
<\/em><\/p>\nOn rivals<\/h2>\n
<\/b><\/p>\n
<\/em><\/p>\n
<\/em><\/p>\n
<\/em><\/p>\nOn life<\/h2>\n
<\/b><\/p>\nOn his legacy<\/h2>\n
<\/b><\/p>\nOn the end<\/h2>\n
<\/b><\/p>\n