{"id":47490,"date":"2023-10-20T15:53:53","date_gmt":"2023-10-20T15:53:53","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/uber-is-bringing-food-delivery-to-australia-and-its-competitors-have-a-simple-message-bring-it-on-startupsmart\/"},"modified":"2023-10-20T15:53:53","modified_gmt":"2023-10-20T15:53:53","slug":"uber-is-bringing-food-delivery-to-australia-and-its-competitors-have-a-simple-message-bring-it-on-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/uber-is-bringing-food-delivery-to-australia-and-its-competitors-have-a-simple-message-bring-it-on-startupsmart\/","title":{"rendered":"Uber is bringing food delivery to Australia and its competitors have a simple message: \u201cBring it on\u201d – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

A global food delivery startup that has been operating in Australia for five months has a very simple message for the $US60 billion  tech giant that’s expanding into its  heated market<\/a>: “Bring it on.”<\/p>\n

Ridesharing startup Uber recently announced it will be bringing its food delivery branch to Australia<\/a>, with Melbourne set to become only the second city outside of North America to get the service.<\/p>\n

It will now be competing directly with the likes of Deliveroo, Suppertime and Menulog.<\/p>\n

But Deliveroo Australia country manager Levi Aron says he isn’t too concerned about the imminent launch of UberEATS.<\/p>\n

He says Deliveroo will still offer a better service and this will set his startup apart in the long run.<\/p>\n

\u201cThey will obviously make a lot of noise but it\u2019s important to differentiate between what UberEATS is and what Deliveroo is,\u201d Aron tells StartupSmart.<\/p>\n

\u201cUber is doing a lot of things \u2013 they deliver puppies and helicopter rides. They dabble in some fun activities and they get the masses to raise their eyebrows.<\/p>\n

\u201cBut Deliveroo\u2019s focus is 100% on food and delivery. Bring it on \u2013 let\u2019s have some fun.\u201d<\/p>\n

Aron says that although Uber is sure to make waves at first when its delivery service launches, users will soon return to its rivals to get a full experience.<\/p>\n

\u201cDeliveroo\u2019s model is bringing the whole experience,\u201d he says.<\/p>\n

\u201cWe have an amazing selection of restaurants and you can order from hundreds of different cuisines. We give the customers the flexibility \u2013 they can eat what they want, how they want.<\/p>\n

\u201cThe Uber model is quite different, it\u2019s quite simplistic. They have a set amount of restaurants with a set menu and it\u2019s not necessarily made fresh.\u201d<\/p>\n

Aron points to this fact as the clear point of difference between his company and the ridesharing giant, which will be using its drivers to deliver food from participating restaurants.<\/p>\n

\u201cIf you want a hot sandwich in the middle of the day, UberEATS might work for you,\u201d he says.<\/p>\n

\u201cIf you\u2019re looking for fresh food made for you from a variety of restaurants, Deliveroo is for you. We\u2019re open 12 hours per day, seven days a week.\u201d<\/p>\n

Deliveroo launched in Australia in November<\/a> last year and according to Aron has enjoyed 25-30% week-on-week growth since.<\/p>\n

It now operates in 60 cities across 12 countries.<\/p>\n

He says that although he\u2019s confident in his own company, he\u2019ll be following UberEATS closely once it launches.<\/p>\n

\u201cAny business owner needs to be aware of what\u2019s going on and I\u2019m aware of what Uber is doing,\u201d Aron says.<\/p>\n

\u201cBut we have a unique model and selling point.<\/p>\n

\u201cUber is a great brand and people like it \u2013 they might trial it but Deliveroo is the one that will deliver.\u201d<\/p>\n

Follow StartupSmart on Facebook<\/strong>, Twitter<\/strong>, LinkedIn<\/strong> and SoundCloud<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A global food delivery startup that has been operating in Australia for five months has a very simple message for<\/p>\n","protected":false},"author":1,"featured_media":58517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9,28,11,21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47490"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47490"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58517"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}