American pop star Britney Spears is the latest celebrity to become involved in a start-up, with a report suggesting Spears may have invested in US-based mobile social network Path.<\/p>\n
<\/span><\/p>\n <\/p>\n Based in Silicon Valley, Path was founded by former Facebook employee Dave Morin, Napster creator Shawn Fanning and Macster co-creator Dustin Mierau.<\/p>\n <\/p>\n According to TechCrunch<\/i>, Spears visited Morin at Path\u2019s offices earlier this week, even sitting at the Path boardroom table, but it could not confirm whether Spears has invested in the start-up.<\/p>\n <\/p>\n However, it\u2019s understood Path is raising a Series B round of funding, with the aim of bringing in between $25 million and $30 million at a $250 million valuation.<\/p>\n <\/p>\n While Spears didn\u2019t become famous for her business acumen, there\u2019s no denying her status as one of the most famous entertainers in the world, both on and offstage.<\/p>\n <\/p>\n StartupSmart<\/i> lists three ways Britney Spears can boost your start-up:<\/p>\n <\/p>\n <\/b><\/p>\n <\/p>\n Spears is no stranger to social networks \u2013 she has more than 2.3 million followers on Google+ and more than 14 million followers on Twitter \u2013 so her endorsement of Path makes sense.<\/p>\n <\/p>\n But, more importantly, Spears has tweeted about Path, raising its profile among 14 million people.<\/p>\n <\/p>\n \u201cThanks for showing me Path Dave. I LOVE IT!!! Xoxo\u201d, Spears tweeted.<\/p>\n <\/p>\n Morin also took to Twitter following Spear\u2019s visit, boasting that \u201cBritney came by today, and tweeted about it to 14 million people\u201d.<\/p>\n <\/p>\n <\/b><\/p>\n <\/p>\n Spears has sold more than 100 million albums worldwide and, according to the Recording Industry Association of America, is the eighth top-selling female artist in the US.<\/p>\n <\/p>\n She is also recognised as the best-selling female artist of the last decade. In 2002, Spears was named Forbes<\/i>\u2019 most powerful celebrity, but it wasn\u2019t just for her music.<\/p>\n <\/p>\n Like many celebrities, a large number of products have been endorsed by Spears including books, video games, clothing, perfumes and even dolls.<\/p>\n <\/p>\n What does this mean? Her face is everywhere, so anything new that Spears puts her name to already feels familiar to consumers.<\/p>\n <\/p>\n <\/b><\/p>\n <\/p>\n While Spears has successfully built her brand into a global empire, she is also well known for her bizarre antics, including shaving her head and driving with a child on her lap.<\/p>\n <\/p>\n While no start-up wants to be associated with this bad behaviour, Spears has made it through the tough times to come out on top, so her story is not dissimilar to that of a start-up.<\/p>\n <\/p>\n One thing\u2019s for sure \u2013 Spears is never far from the headlines, so you can guarantee her name will never fade from people\u2019s minds.<\/p>\n","protected":false},"excerpt":{"rendered":" American pop star Britney Spears is the latest celebrity to become involved in a start-up, with a report suggesting Spears<\/p>\n","protected":false},"author":1,"featured_media":58509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47501"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47501"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58509"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Tweet of approval<\/b><\/h3>\n
2. Britney the brand<\/b><\/h3>\n
3. Spears means publicity<\/b><\/h3>\n