{"id":47518,"date":"2023-10-20T15:53:59","date_gmt":"2023-10-20T15:53:59","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/top-10-challenges-faced-by-sole-traders-page-6-of-10-startupsmart\/"},"modified":"2023-10-20T15:53:59","modified_gmt":"2023-10-20T15:53:59","slug":"top-10-challenges-faced-by-sole-traders-page-6-of-10-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/top-10-challenges-faced-by-sole-traders-page-6-of-10-startupsmart\/","title":{"rendered":"Top 10 challenges faced by sole traders &#8211; Page 6 of 10 &#8211; StartupSmart"},"content":{"rendered":"<h2>6. Authenticity<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18766\" src=\"\/wp-content\/uploads\/2012\/06\/feature-scam-290.jpg\" width=\"290\" height=\"230\"><\/p>\n<p>&nbsp;<\/p>\n<p>We live in an age where consumers are faced by a huge number of brands, each jostling for their attention. Buying decisions are made by referring to independent sources, word-of-mouth and increasingly, the internet, and trust in a business is easily broken.<\/p>\n<p>&nbsp;<\/p>\n<p>This can be problematic for small businesses and, in particular, a sole trader. How can you persuade a customer to put their faith in a new business that has just one person running it?<\/p>\n<p>&nbsp;<\/p>\n<p>How can you appear authentic and trustworthy? Why should they go for you over a large, well-known rival?<\/p>\n<p>&nbsp;<\/p>\n<h3>The solution?<\/h3>\n<p>&nbsp;<\/p>\n<p>McGee says: \u201cIn the heat of a start-up, it is easy to forget to take time to closely decipher your brand\u2019s values, and what sits at its heart.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cLet\u2019s face it: who thinks about creating their authentic brand experience while in the midst of the frisson of start-up land?\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cBeing on message is, unscientifically, when you are \u2018feeling\u2019 right about what you are doing, and this is in direct relation to your interactions with your customers and clients.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWhile expert and well-intentioned advice is frequently priceless, there is a great and liberating point when you decide to go your own way because it is just that: your own. You can\u2019t get more authentic than that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6. Authenticity &nbsp; &nbsp; We live in an age where consumers are faced by a huge number of brands, each<\/p>\n","protected":false},"author":1,"featured_media":58500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47518"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47518"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58500"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}