{"id":47519,"date":"2023-10-20T15:54:00","date_gmt":"2023-10-20T15:54:00","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/top-tips-from-australias-best-mumpreneurs-page-2-of-2-startupsmart\/"},"modified":"2023-10-20T15:54:00","modified_gmt":"2023-10-20T15:54:00","slug":"top-tips-from-australias-best-mumpreneurs-page-2-of-2-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/top-tips-from-australias-best-mumpreneurs-page-2-of-2-startupsmart\/","title":{"rendered":"Top tips from Australia\u2019s best mumpreneurs – Page 2 of 2 – StartupSmart"},"content":{"rendered":"

Just jump in<\/h3>\n

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Tina Harris, from kids entertainer outfit Lah-Lah Products, says: \u201cI just jumped in. It was a big risk but it felt like the right thing and I knew if I gave it my all it would work.<\/p>\n

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\"1mod-3-400.jpg\"<\/p>\n

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\u201cThere is such a shift after you become a mum and the working world looks so different. Being in an industry with children and families really felt like the right place for me at the time and it has really blossomed into a truly rewarding career.\u201d<\/p>\n

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Differentiation<\/h3>\n

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Differentiation is, however, key in an increasingly crowded mumpreneur market, something Northey fully appreciates.<\/p>\n

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\u201cBamboo Bubby is a manufacturer of specialist eczema clothing for babies and children with its Adjust-a-Sleeve design being its point of difference compared to other ranges on the market.\u201d<\/p>\n

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\u201cNo other clothing range focuses on a solution that provides good value to parents who have already made sizable investments in eczema products,\u201d she says.<\/p>\n

Says McCarter: \u201cI suggest looking for gaps within the market and identify needs not being met.\u201d<\/p>\n

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\u201cI operate a family deal site and the group buying industry is not known for its superior customer service.\u201d<\/p>\n

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\u201cAs soon as I told people I was starting up a family deal site the first thing they would tell me was about their bad experiences.\u201d<\/p>\n

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\u201cI quickly assessed there was a clear opportunity for a customer-focused family deal site.\u201d<\/p>\n

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\u201cWe also differentiate ourselves with our 5% donation program. Every purchase on Bubbler generates a 5% donation to an approved primary school, kindergarten or playgroup the purchaser selects,\u201d she adds.<\/p>\n

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Toni Joel, whose gift business Tonic won the overall 2012 AusMumpreneur of the Year award, says differentiating your business is all about \u201cdoing something you believe in\u201d.<\/p>\n

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\u201cIf I\u2019m looking for a new scent for a candle I\u2019m more likely to go into the garden than look at what other people are doing,\u201d she says.<\/p>\n

\u201cIt\u2019s all about finding a direction from your own space.\u201d<\/p>\n

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All the award winners<\/h3>\n

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