{"id":47541,"date":"2023-10-20T15:54:05","date_gmt":"2023-10-20T15:54:05","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/what-facebooks-latest-algorithm-change-means-for-your-business-startupsmart\/"},"modified":"2023-10-20T15:54:05","modified_gmt":"2023-10-20T15:54:05","slug":"what-facebooks-latest-algorithm-change-means-for-your-business-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/what-facebooks-latest-algorithm-change-means-for-your-business-startupsmart\/","title":{"rendered":"What Facebook’s latest algorithm change means for your business – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Facebook has introduced an updated set of News Feed algorithm changes today that bring family and friend\u2019s posts back to the top of user\u2019s feeds.<\/p>\n

The company has revealed its \u201cNews Feed Values\u201d, which outline the goals of Facebook\u2019s feed for users.<\/p>\n

Importantly for small businesses that use Facebook for marketing, Facebook\u2019s values state \u201cfriends and family come first\u201d, and user\u2019s feed should \u201cinform and entertain\u201d.<\/p>\n

These values are now being worked into Facebook\u2019s algorithm itself, as the social network is changing the News Feed rankings to place posts from friends higher up.<\/p>\n

Facebook said the change is based on feedback from users and the community, as \u201cpeople are still worried about missing important updates from the friends they care about\u201d.<\/p>\n

Facebook admitted in a statement the change will affect the amount of post impressions some pages receive.<\/p>\n

\u201cWe anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page\u2019s distribution and other metrics may vary depending on the composition of your audience,\u201d said engineering director Lars Backstrom in the post.<\/p>\n

\u201cIf a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.\u201d<\/p>\n

Facebook is encouraging those with Facebook Pages to appeal to their audiences into sharing and commenting on their posts, which will now drive traffic more effectively.<\/p>\n

What does it mean for businesses?<\/h3>\n

Dionne Lew, social media consultant and chief executive of The Social Executive, told SmartCompany<\/em> businesses should think of algorithm changes as \u201cthe new normal\u201d.<\/p>\n

\u201cBusinesses are going to need to change strategy in real time. I think that it reinforces the old adage \u2018don\u2019t put all your eggs in one basket\u2019,\u201d Lew says.<\/p>\n

Lew is interested to see how this change will pan out, saying it may not end up being beneficial for Facebook as a business.<\/p>\n

\u201cIt\u2019s about the bottom line, so if causes a decline in revenue I expect we\u2019d see the algorithm shift again,\u201d she says<\/p>\n

\u201cI think part of this comes as a result of Facebook being criticised for preferring whether to show conservative\/non-conservative content in news feeds hence influencing political views.\u201d<\/p>\n

For small businesses worried about their future Facebook exposure, Lew advises they should focus on building relationships across all channels.<\/p>\n

\u201cBusinesses should keep focused on building relationships across multiple channels, including face-to-face, in store, and any other social medial channels in your mix,\u201d she says.<\/p>\n

\u201cRelationships are more steadfast than algorithms, especially when it comes to Facebook.\u201d<\/p>\n

Adam Mosseri, vice president of Facebook\u2019s product management, said the company is \u201conly one per cent finished\u201d with News Feed improvements, and will continue to be \u201cas open as we can.\u201d<\/p>\n

This article was first published on SmartCompany.<\/em><\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,<\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook has introduced an updated set of News Feed algorithm changes today that bring family and friend\u2019s posts back to<\/p>\n","protected":false},"author":2,"featured_media":58485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47541"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47541"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58485"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}