{"id":47565,"date":"2023-10-20T15:54:10","date_gmt":"2023-10-20T15:54:10","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/where-does-the-money-go-thankyou-group-wants-to-track-the-impact-of-charity-spending-startupsmart\/"},"modified":"2023-10-20T15:54:10","modified_gmt":"2023-10-20T15:54:10","slug":"where-does-the-money-go-thankyou-group-wants-to-track-the-impact-of-charity-spending-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/where-does-the-money-go-thankyou-group-wants-to-track-the-impact-of-charity-spending-startupsmart\/","title":{"rendered":"Where does the money go? Thankyou Group wants to track the impact of charity spending – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

\u2018Where does the money go?\u2019 is a question often asked of charities and it\u2019s one Australian social venture Thankyou Group is going to great lengths to answer.<\/p>\n

 <\/p>\n

Through the sale of its food, water and body care products, Thankyou Group funds charitable projects all over the world.<\/p>\n

 <\/p>\n

It\u2019s enabling its users to trace the impact of their purchases through a new Track Your Impact feature.<\/p>\n

 <\/p>\n

The feature enables users to see exactly where the money raised from their purchases ends up by plugging a unique code supplied with every product into the company\u2019s web app which then provides details of the exact project, its location in the world, and how it has been progressing.<\/p>\n

 <\/p>\n

If you sign into the service through Facebook you\u2019ll be sent a detailed report from Thankyou Group\u2019s teams in the field, with photo evidence of completed projects.<\/p>\n

 <\/p>\n

Thankyou Group co-founder Daniel Flynn says it\u2019s important for charities to be able to show they\u2019re making an impact.<\/p>\n

 <\/p>\n

\u201cWe need to be able to prove it and connect it,\u201d he says.<\/p>\n

 <\/p>\n

\u201cWhen I was at uni everyone was talking about charities and often people would say \u2018yeah but you don\u2019t really know where it\u2019s going\u2019.<\/p>\n

 <\/p>\n

\u201cI\u2019ve grown up in a generation where that\u2019s the common thread.\u201d<\/p>\n

 <\/p>\n

Flynn says while just knowing that the ability to \u2018track your impact\u2019 is available is a comfort to Thankyou Group\u2019s customers, even if most don\u2019t actually use the service.<\/p>\n

 <\/p>\n

He says the percentage of customers using the service is \u201cin single digits\u201d although that\u2019s still a significant number of people.<\/p>\n

 <\/p>\n

\u201cThat represents tens of thousands,\u201d Flynn says.<\/p>\n

 <\/p>\n

\u201cWe\u2019ve had 50,000 plus tracks, which is exciting. But it\u2019s small compared to the amount of products on the market.<\/p>\n

 <\/p>\n

\u201cPeople come up to us and say \u2018I love thank you and I really love Track Your Impact\u2019, but then I ask \u2018Have you done it?\u2019 and most say no.<\/p>\n

 <\/p>\n

\u201cEven for those that don\u2019t do it, the fact they know it can be done, they like that.\u201d<\/p>\n

 <\/p>\n

Flynn says the technology has the potential to encourage other charities to be more open about where the money goes.<\/p>\n

 <\/p>\n

\u201cThe truth is, now that I know about a lot of charities, how it works, how complex it is, I can see why it isn\u2019t readily available everywhere,\u201d Flynn says.<\/p>\n

 <\/p>\n

\u201cWhen you\u2019re trying to make a bigger impact, you weigh it up and think let\u2019s just focus on making that impact.<\/p>\n

 <\/p>\n

\u201cBut we do live in a world where proving that impact is more and more crucial.<\/p>\n

 <\/p>\n

\u201cTrack Your Impact is just the starting point.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Where does the money go?\u2019 is a question often asked of charities and it\u2019s one Australian social venture Thankyou Group<\/p>\n","protected":false},"author":2,"featured_media":58471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47565"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47565"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58471"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}