{"id":47617,"date":"2023-10-20T15:54:22","date_gmt":"2023-10-20T15:54:22","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-to-prepare-your-startup-for-constant-change\/"},"modified":"2023-10-20T15:54:22","modified_gmt":"2023-10-20T15:54:22","slug":"how-to-prepare-your-startup-for-constant-change","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-to-prepare-your-startup-for-constant-change\/","title":{"rendered":"How to prepare your startup for constant change"},"content":{"rendered":"
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Businesses and ideas change. They change every day and in ways that you never would have imagined when you set out. It\u2019s the nature of the beast.<\/p>\n

There are few companies in the world who are even close to representing the idea they began with.<\/p>\n

When I look at the companies we hold up as the best of the best, I can tell you, they originally started out as something almost completely different.<\/p>\n

Take Amazon\u200a\u2014\u200athey\u2019re one of my favourite companies. When they kicked off, they were solely an online book seller. That\u2019s what they did, and that\u2019s what they did well.<\/p>\n

Today, Amazon is a massive provider of cloud infrastructure, powering some of the biggest innovations, products and ideas of our time. That\u2019s a long way from being able to buy a few cheap paperbacks in a shitty 90s web browser.<\/p>\n

The first iteration of Amazon worked, and if you read the Everything Store, an incredible book about their journey from Jeff Bezos\u2019 imagination to being one of the biggest companies in the world, you\u2019ll understand that even at the start, Bezos was imagining his company five years in the future. And he was operating under the assumption that they would be transformed inside of that five year timeline.<\/p>\n

He knew his company would be a different beast, but he had no idea they\u2019d end up offering AWS. And there\u2019s a very distinct lesson there.<\/p>\n

When you start a company, you have to go with the first idea, the first version that makes sense. But you also have to accept that the future is out there, and your company will have to change to meet it. In small ways, in big ways. Maybe in every way.<\/span><\/p>\n

I believe that creatives and artists transform in five year cycles. If you look at artists like Joy Division, The Beatles, Miley Cyrus, The Clash and even Eminem, the five year cycle is there. It\u2019s the time frame of total re-imagining that takes a legendary artist from one style, one album, one image, and one innovation, and turns them into a completely new\u200a\u2014\u200aand completely revolutionary\u200a\u2014\u200acreative.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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I believe that businesses transform in five year cycles.<\/p>\n

Apple certainly prove that. In roughly five year increments they\u2019ve progressed from being the builders of shitty computers, in a line with way too many, to being kings of the digital music world, to being the creators of the iPhone, to selling the most successful smartwatch ever made.<\/p>\n

If you look at this in terms of your own projects, or your own startup, it seems clear that a five year cycle is going to push you to transform in the same way. If you don\u2019t transform because the needs of your consumers and customers have changed, or because the ideas that drive your business have changed, you\u2019ll end up transforming because your competitors already have\u200a\u2014\u200aand then you\u2019re playing catch up.<\/p>\n

So what does this look like for an entrepreneur or an artist who is at the start of their roadmap, the beginning of the journey?<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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Don\u2019t be too bullish about what you do<\/h3>\n

You can\u2019t be chopping and changing what you do every five minutes, running around like a five-year old in a candy store.<\/p>\n

I know it\u2019s called a pivot, but it\u2019s still not a sustainable way to run a business. But to some extent, you have to maintain a certain level of flexibility. You have to be listening to your market and focusing on who you want your customers to become.<\/p>\n

That\u2019s going to change, over time. If you\u2019re ready and able to meet that change, you\u2019ll be in a better position than if you ignore it and hope it all goes away.<\/p>\n

Think in long-term timeframes<\/h3>\n

A company shouldn\u2019t be run as if it\u2019s a short-term project. As a founder, you shouldn\u2019t view your company itself as a product to be sold, you have to view it as a producer of products. This means that you\u2019re going to be committing to a five year timeframe to build your company. You have to be committing to still be working on it when it\u2019s no longer a startup.<\/p>\n

Long-term goals and roadmaps aren\u2019t always sexy, but thinking beyond your seed round, thinking beyond your investors, and trying to imagine your next product is the only way to ensure you\u2019re going to meet the necessary cycle of transformation.<\/p>\n

Keep a strong focus on R&D<\/h3>\n

I think the concept of research and development is largely misunderstood. We think it\u2019s something that only major companies should be investing in, the kind of activity reserved for Apple, or for Microsoft, or other companies of that size and stature.<\/p>\n

The truth is, every startup, every business, every digital agency or freelancer, needs to be investing a certain percentage of their time and their profits into building the next version of themselves, creating the next products, and anticipating what\u2019s going to be big over the next few years. At its most basic, this could be a monthly workshop to analyse trends and identify possible new areas of business or development.<\/p>\n

Or if you\u2019ve got the cash, it could be implementing a team whose entire role is to continue researching and designing the future of your company. The purpose of R&D isn\u2019t necessarily some sci-fi technological advancement\u200a\u2014\u200aalthough that\u2019d be pretty sweet\u200a\u2014\u200ait\u2019s to future-proof your business.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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When you\u2019re starting out, a five-year roadmap or cycle is going to seem ridiculous. I mean shit, you\u2019re still struggling to scrape together the 1.0 of your first product, and it\u2019s going to seem pretty strange to be trying to imagine where you\u2019ll go and what your company will become down the line.<\/p>\n

But the truth is, it\u2019s never too early to be imagining, and working on the future.<\/p>\n

You\u2019re already starting to gather the data on what it could be, when you\u2019re finding your initial customers and discovering what they do and don\u2019t like. When you run a lean experiment, you\u2019re not just testing your current hypothesis, you\u2019re building the knowledge base that will guide your future.<\/p>\n

Dr. Seuss said that only we can control our future. I\u2019d listen to him. He was more of a visionary than I\u2019ll ever be.<\/p>\n

This piece was first published on Medium.<\/em><\/p>\n

Follow StartupSmart of Facebook, Twitter, LinkedIn and SoundCloud.<\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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