{"id":47714,"date":"2023-10-20T15:54:44","date_gmt":"2023-10-20T15:54:44","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/stretching-out-why-a-physio-created-a-franchise-chain-of-physiotherapy-centres-startupsmart\/"},"modified":"2023-10-20T15:54:44","modified_gmt":"2023-10-20T15:54:44","slug":"stretching-out-why-a-physio-created-a-franchise-chain-of-physiotherapy-centres-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/stretching-out-why-a-physio-created-a-franchise-chain-of-physiotherapy-centres-startupsmart\/","title":{"rendered":"Stretching out: Why a physio created a franchise chain of physiotherapy centres – StartupSmart"},"content":{"rendered":"
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When Jason Smith started out in physiotherapy he wanted to work in the developing world and help the underprivileged.<\/p>\n

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Never in his wildest dreams did he expect that, years down the track, he\u2019d be running a chain of physiotherapy franchises, Back In Motion.<\/p>\n

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After working in the health system and becoming disillusioned with the way healthcare was being delivered in a reactive way to problems by waiting for things to be broken before they\u2019re fixed, he set up his own practice.<\/p>\n

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He offered progressive healthcare that aimed to provide long-lasting help to patients.<\/p>\n

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Over the next five years client numbers grew and he opened a number of outlets, employing around 40 people.<\/p>\n

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It was around then that some of Smith\u2019s senior staff wanted to buy into the business.<\/p>\n

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\u201cI realised if I wanted to retain quality people I\u2019d have to give them a sense of ownership,\u201d he told StartupSmart<\/i>.<\/p>\n

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It took Smith about a year to work out how to create a franchise out of a personal service business that involved building a relationship with a patient.<\/p>\n

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\u201cIn the end I built a very sophisticated back-end system outside the consulting room,\u201d he said, which covered areas such as staffing, marketing and financial management and wrote down the franchise\u2019s clinical philosophy that embraces holistic wellness.<\/p>\n

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The model has taken off, with 65 Back in Motion franchises now dotted around the country.<\/p>\n

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\u201cThe real attraction to franchising for me was, it was giving my senior clinicians, the heart and soul of this business, a reason to do a great job,\u201d Smith says, while also emphasising that employees also do a great job.<\/p>\n

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\u201cFranchising gives the local operator ultimate control.\u201d<\/p>\n

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Smith says maintaining quality service is one of the biggest issues around franchising.<\/p>\n

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\u201cWe invest very heavily in continuous professional development across all of our practitioners,\u201d he says.<\/p>\n

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Smith says while managing the business takes up a lot of his time, he still donates his time to work as a physio for a charity for several weeks of the year and teaches at universities.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Jason Smith started out in physiotherapy he wanted to work in the developing world and help the underprivileged.  <\/p>\n","protected":false},"author":2,"featured_media":58384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,22,17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47714"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47714"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58384"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}