{"id":47840,"date":"2023-10-20T15:55:35","date_gmt":"2023-10-20T15:55:35","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/sydney-startup-mport-secures-80-million-partnership-with-us-corporate-giant-startupsmart\/"},"modified":"2023-10-20T15:55:35","modified_gmt":"2023-10-20T15:55:35","slug":"sydney-startup-mport-secures-80-million-partnership-with-us-corporate-giant-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/sydney-startup-mport-secures-80-million-partnership-with-us-corporate-giant-startupsmart\/","title":{"rendered":"Sydney startup mPort secures $80 million partnership with US corporate giant – StartupSmart"},"content":{"rendered":"
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A Sydney-based startup has secured a partnership with a major US fitness franchise with more than 600 sites worth about $80 million.<\/p>\n

mPort offers innovative 3D body imagining technology that captures the unique health of an individual in minutes.<\/p>\n

The partnership with LA Fitness will see mPort’s scanning pods roll out across 630 sites in the US starting with California, and is expected to be worth $80 million across seven years.<\/p>\n

mPort chief marketing officer Mehul Dave says the announcement follows a successful six-month pilot that saw more than 10,000 users measure themselves with the pod at just three locations.<\/p>\n

Unlike other wearables and tracking devices on the market, he says mPort tells users what makes them unique so they can work towards more personalised health and fitness journeys.<\/p>\n

\u201cWe use our technology on the onset to make consumers aware of their own unique body and health,\u201d Dave tells StartupSmart.<\/em><\/p>\n

The pod uses infrared technology to capture 200,000 data points to map users\u2019 unique body shapes and measurements like BMI and fat composition.<\/p>\n

Dave believes this will remove the frustrations people have on their fitness journeys.<\/p>\n

\u201cWe\u2019ve come up with this method, which is accessible to the masses, located in everyday locations, affordable by pretty much everyone,\u201d he says.<\/p>\n

Since launching in Australia three years ago, mPort has acquired more than 100,000 users from 20 locations, secured Westfield as a major partner and raised $12 million from private backers.<\/p>\n

\u201cOur main source of money today is directly from the consumer,\u201d he says.<\/p>\n

The pods are free to use for basic information like height, weight, BMI and waist-to-hip ratio, but users can subscribe to a premium plan at $2.95 per month or $29.50 a year, if they want to see how they\u2019re tracking on 20 different health and body measurements.<\/p>\n

mPort doesn\u2019t sell the pods to individual fitness coaches, instead focusing on partnering with companies that attract the type of intended users.<\/p>\n

\u201cWe try to find locations where users have the right amount of intent,\u201d Dave says.<\/p>\n

Following the extensive US rollout, the startup is planning to break into Asia.<\/p>\n

\u201cOur vision is to be a global company,\u201d Dave says.<\/p>\n

\u201cWe\u2019re tracking the largest economies in the world as a roadmap.\u201d<\/p>\n

Looking towards  the future, Dave says mPort\u2019s product will go beyond fitness and weight loss, with the team exploring ways to commercialise the data being collected on people\u2019s health.<\/p>\n

Dave, who left an extensive career in corporate telecommunications to join the startup this year, says he chose mPort because of its unique value proposition and the fact that the solution is being developed in-house from end to end.<\/p>\n

\u201cHow many businesses are at the cusp of digital and physical together?\u201d he says.<\/p>\n

\u201cTruly unique was my search criteria and they\u2019re really the only people in the world that do this.<\/p>\n

\u201cThe learning is intense, it\u2019s pretty much something your can\u2019t really get in any other corporate environment.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,<\/em> LinkedIn<\/em> and <\/em>Soundcloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Sydney-based startup has secured a partnership with a major US fitness franchise with more than 600 sites worth about<\/p>\n","protected":false},"author":1,"featured_media":58323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47840"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47840"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58323"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}