{"id":53685,"date":"2023-10-20T16:24:34","date_gmt":"2023-10-20T16:24:34","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/squerb-gives-a-graphic-insight-into-political-downfall-startupsmart\/"},"modified":"2023-10-20T16:24:34","modified_gmt":"2023-10-20T16:24:34","slug":"squerb-gives-a-graphic-insight-into-political-downfall-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/squerb-gives-a-graphic-insight-into-political-downfall-startupsmart\/","title":{"rendered":"Squerb gives a graphic insight into political downfall – StartupSmart"},"content":{"rendered":"
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A US startup thinks it may have found a way to predict what is becoming an increasingly common occurrence in Australia: leadership spills. <\/p>\n

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Squerb is a social analytics and engagement service<\/a> that creates graphics of aggregated opinions, giving a platform that allows users to share what they think and see what other people think.<\/p>\n

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CEO Chris Biscoe says \u201conline feedback is broken\u201d at the moment, and Squerb is the solution.<\/p>\n

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\u201cThe \u2018like\u2019 button misses a lot of fundamental opportunities when you\u2019re asking people to give feedback,\u201d Biscoe says.<\/p>\n

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\u201cIt\u2019s not really imparting a lot of information, it often requires people to \u2018like\u2019 a sad story, and it isn\u2019t very actionable.<\/p>\n

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\u201cBusinesses want to know much more than a \u2018like\u2019.\u201d<\/p>\n

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Squerb can also provide useful insights into trends for marketers and the public alike, he says.<\/p>\n

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Predicting Abbott\u2019s demise<\/b><\/h2>\n

Biscoe was recently visiting Australia and saw an interesting trend on a particular politician\u2019s Squerb graph.<\/p>\n

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\u201cTony Abbott was one of our biggest topics, and we saw a curious case on his page when I was in Australia,\u201d he says.<\/p>\n

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\u201cThe data was saying that he was in trouble and he wasn\u2019t a very popular guy. Our data was certainly giving us early indicators that across the board he was very unpopular.<\/p>\n

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\u201cEven Donald Trump has nuanced opinion but Tony Abbott seemed to be almost universally despised.\u201d<\/p>\n

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While it certainly doesn\u2019t take a genius or a computer program to work out that Tony Abbott was extremely unpopular in the lead-up to Malcolm Turnbull\u2019s challenge, the leadership turmoil illustrates how the Squerb platform can be used to aggregate and visualise opinions and predict trends.<\/p>\n

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Squerb also has an Australian connection, with business developer James Norman heading up local operations from Sydney, and the startup recently partnering with Australia Marriage Equality to display opinions on the prominent debate surrounding that.<\/p>\n

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Moving behind a \u2018like\u2019<\/b><\/h2>\n

The purpose behind Squerb is to provide much more insightful and useful opinion data that\u2019s behind a \u2018like\u2019 or a \u2018share\u2019.<\/p>\n

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It\u2019s a platform that allows users to express an opinion on just about anything, from a restaurant to an album, through a visualised graph on an axis of intelligence and emotion.<\/p>\n

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It launched in beta at SXSW last year and Biscoe says it can be beneficial for users and businesses alike.<\/p>\n

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\u201cWe add value in that space where people want to express themselves about the things they\u2019re most passionate about,\u201d he says. \u201cIt\u2019s designed to be universal.\u201d<\/p>\n

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\u201cThere is a niche between commenting and click-based feedback we give. If you give a movie three stars it really begs a lot of questions.\u201d<\/p>\n

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Moving to politics<\/b><\/h2>\n

While admitting that the going has so far been \u201cchallenging\u201d, Biscoe says they might now have found their main area: politics.<\/p>\n

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\u201cWe\u2019ve built a product that\u2019s universal and we need to find that killer first-use case,\u201d he says.<\/p>\n

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\u201cWe\u2019ve found that in the form of politics. People feel very strongly about it and they don\u2019t mind expressing that.\u201d<\/p>\n

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Want to grow your business with Instagram? <\/i>StartupSmart School can help<\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A US startup thinks it may have found a way to predict what is becoming an increasingly common occurrence in<\/p>\n","protected":false},"author":2,"featured_media":58248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,22,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/53685"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=53685"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/53685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58248"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=53685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=53685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=53685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}