{"id":53733,"date":"2023-10-20T16:24:46","date_gmt":"2023-10-20T16:24:46","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/ingogo-expansion-turns-up-the-heat-in-the-battle-of-the-taxi-apps-startupsmart\/"},"modified":"2023-10-20T16:24:46","modified_gmt":"2023-10-20T16:24:46","slug":"ingogo-expansion-turns-up-the-heat-in-the-battle-of-the-taxi-apps-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/ingogo-expansion-turns-up-the-heat-in-the-battle-of-the-taxi-apps-startupsmart\/","title":{"rendered":"Ingogo expansion turns up the heat in the battle of the taxi apps &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2014\/05\/l_taxi_night_445.jpg\" alt=\"\" title=\"l_taxi_night_445\"\/><\/div>\n<p>Sydney-based startup Ingogo, a taxi app and mobile payment provider which launches in Melbourne today, is hoping to take the stress out of ordering a taxi.<\/p>\n<p>\u00a0<\/p>\n<p>The app has a new booking feature which guarantees passengers a $10 credit if an advanced booking is cancelled and Ingogo can\u2019t find a replacement.<\/p>\n<p>\u00a0<\/p>\n<p>It differentiates itself from <a href=\"growth\/google-maps-update-gets-uber-integrated\/2014050712237.html\">Uber<\/a>, which added Perth to the cities it services yesterday, by providing technology to existing taxi drivers and by allowing users to book a cab up to 48 hours in advance, as well as offering physical card payments as well as payments through the app.<\/p>\n<p>\u00a0<\/p>\n<p>Ingogo has been recruiting drivers for its Melbourne launch since the beginning of this year. It now has a network of over 500 drivers drawn from companies across the Victorian capital.<\/p>\n<p>\u00a0<\/p>\n<p>Founder Hamish Petrie says the new service hasn\u2019t exactly been welcomed by its competitors.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe deal directly with the drivers, provided them with a mobile device, payment terminal, printer and put them through a training course,\u2019\u2019 he says.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cBasically the drivers are getting a small commission out of the payment, plus they\u2019re getting more work, so for the driver it improves their income and improves the visibility of their service.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDominant players in Victoria, such as GM Cabs and Live Payments have already tried to push us out of the market \u2013 we\u2019ve received legal threats and had an attempted smear campaign against us, but it\u2019s only fuelled us to work harder.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cThis offering aims to further disrupt the taxi incumbents.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cNone of the existing networks, including Cabcharge, who own 13 Cabs\/Black Cabs as well as Silver Top, currently offer any guarantee to passengers once their job is accepted.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Ingogo\u2019s Melbourne launch comes shortly after a security scare discovered by a <a href=\"https:\/\/twitter.com\/RobertIdAu\/status\/463224475094233088\" target=\"_blank\" rel=\"noopener\">Twitter user<\/a> and <a href=\"http:\/\/www.smh.com.au\/it-pro\/security-it\/taxi-app-ingogo-pulls-online-receipts-after-customer-shows-how-thousands-can-be-accessed-20140506-zr5fj.html\" target=\"_blank\" rel=\"noopener\">investigated<\/a> by <i>Sydney Morning Herald<\/i> journalist Ben Grubb.<\/p>\n<p>\u00a0<\/p>\n<p>Online receipts containing pick-up and drop-off coordinates, date and time, and the last four digits of customer credit card numbers could be accessed by members of the public because of the data flaw.<\/p>\n<p>\u00a0<\/p>\n<p>Petrie says Ingogo has shut down the online receipt service while it investigates, but says the company has received advice that there was no security risk.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOur system hasn&#8217;t been hacked and it hasn\u2019t been compromised,\u2019\u2019 he said.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe don\u2019t believe there was a security risk, there\u2019s a very, very remote chance that it could be used for a social engineering attack.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cBut there\u2019s an incredible amount of security there.\u201d<\/p>\n<p>\u00a0<\/p>\n<p> Ingogo was previously <a href=\"growth\/start-up-profiles\/startupsmarts-five-start-ups-to-watch-in-2014\/2014010811452.html\">earmarked as an Australian startup to watch<\/a> in 2014 by <i>StartupSmart<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sydney-based startup Ingogo, a taxi app and mobile payment provider which launches in Melbourne today, is hoping to take the<\/p>\n","protected":false},"author":1,"featured_media":58236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9,20,21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/53733"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=53733"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/53733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58236"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=53733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=53733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=53733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}