{"id":54308,"date":"2023-10-20T16:27:09","date_gmt":"2023-10-20T16:27:09","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/facebook-dominating-as-social-media-ad-spend-grows-over-us25-billion-startupsmart\/"},"modified":"2023-10-20T16:27:09","modified_gmt":"2023-10-20T16:27:09","slug":"facebook-dominating-as-social-media-ad-spend-grows-over-us25-billion-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/facebook-dominating-as-social-media-ad-spend-grows-over-us25-billion-startupsmart\/","title":{"rendered":"Facebook dominating as social media ad spend grows over $US25 billion &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2014\/11\/l_social-media-445-1.jpg\" alt=\"\" title=\"l_social-media-445-1\"\/><\/div>\n<p>Social network ad spending is set to reach over $US25 billion this year and is only set to increase, according to new research.<\/p>\n<p>\u00a0<\/p>\n<p>Market reserach company eMarketer says this is largely down to the increased focus on this area by social networking giant Facebook, which accounts for more than 60% of total ad spending.<\/p>\n<p>\u00a0<\/p>\n<p>In positive news for our egos, this means that we\u2019re becoming more valuable for Facebook, with each user estimated to be worth about $US12.76 in ad revenue for the site worldwide.<\/p>\n<p>\u00a0<\/p>\n<p>Facebook will reach over $US16 billion in ad revenue this year according to eMarketer, up more than 40% from last year.<\/p>\n<p>Facebook\u2019s ad revenue expected to rise by more than 37% by 2017.<\/p>\n<p>\u00a0<\/p>\n<p>Instagram is also playing a large part in the increase, with the photo-sharing platform now accounting for 5% of the total revenue.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/recode.net\/2015\/09\/23\/congratulations-youre-going-to-make-more-money-for-facebook\/\" target=\"_blank\" rel=\"noopener\">As Re\/Code reports<\/a>, user value can be increased by Facebook in two ways: increasing the amount of ads appearing on news feeds, or upping the price of these ads, and it appears both of these methods will be employed going into the future.<\/p>\n<p>\u00a0<\/p>\n<p>While Facebook seems to have found an effective way to monetise its extensive user base, eMarketer says rival Twitter\u2019s ad revenue is slowing down slightly.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cTwitter has improved its ad targeting capabilities, and it still has a lock on real-time conversation,\u201d eMarketer principal analyst Debra Williamson says.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cHowever, advertisers want to reach a mass audience and that\u2019s harder to do on Twitter than Facebook.\u201d<\/p>\n<p>\u00a0<\/p>\n<p> <i>Want to grow your business with Instagram?\u202f<a href=\"startupschool\/\">StartupSmart School can help.<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social network ad spending is set to reach over $US25 billion this year and is only set to increase, according<\/p>\n","protected":false},"author":2,"featured_media":58210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/54308"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=54308"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/54308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58210"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=54308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=54308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=54308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}