{"id":55099,"date":"2023-10-20T16:29:59","date_gmt":"2023-10-20T16:29:59","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/no-one-saw-apps-coming-but-their-future-will-be-unmissable-startupsmart\/"},"modified":"2023-10-20T16:29:59","modified_gmt":"2023-10-20T16:29:59","slug":"no-one-saw-apps-coming-but-their-future-will-be-unmissable-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/no-one-saw-apps-coming-but-their-future-will-be-unmissable-startupsmart\/","title":{"rendered":"No-one saw apps coming, but their future will be unmissable – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

It might be hard to believe, but the first iPhone was unleashed on the world less than 10 years ago.<\/p>\n

\u00a0<\/p>\n

It was announced in January 2007, displayed in a glass case with adoring fans huddled around it, and released in June of that year by then Apple CEO Steve Jobs.<\/p>\n

\u00a0<\/p>\n

By the time it launched, the iPhone was already being recognised as sparking a major shift<\/a> in the phone industry (especially by Apple itself<\/a>), but in the eight years since this introduction the smartphone \u2013 and the app market \u2013 has evolved and changed in ways that would have been difficult to imagine back in 2007.<\/p>\n

\u00a0<\/p>\n

<\/h2>\n

It all started with the web<\/h2>\n

When the iPhone was launched, Jobs introduced it as \u201cthree things\u201d: a widescreen iPod with touchscreen controls; a phone; and a breakthrough internet communication device.<\/p>\n

\u00a0<\/p>\n

Interestingly, nowhere in that description was any mention of apps. This may not be surprising when you consider that prior to 2007 the word \u201capp\u201d was basically unheard of for phones.<\/p>\n

\u00a0<\/p>\n

Instead, Apple introduced a web application interface that allowed developers to write dynamic web pages that could be pinned to the home screen of the phone: these were apps, but not in the modern sense.<\/p>\n

\u00a0<\/p>\n

\u00a0