Come up with a left-field marketing idea


TaskmasterOn Monday morning (Australian time) hundreds of millions of Americans will tune in to watch the Super Bowl, the pinnacle of the NFL season.


It’s a huge television event but it’s not all about the football (or gridiron as we often call it). Indeed, much of the focus is on the 30-second television commercials that are shown at half-time.


The air-time alone can cost up to $3 million, and companies go all out to develop these ads – in 1984, to celebrate the release of its Mac computer, Apple had its ad directed by Ridley Scott.


Now, these ads are usually out of reach of start-ups, although US group buying site Groupon, which recently raise $US950 million, is doing one this year.


But why not use these ads (they will be all over YouTube next week) to come up with some left-field marketing ideas for your business.


Perhaps it’s not a television commercial, but think about what you can do to stand out from your competitors.


Could you add a witty tag line to your promotional materials?


Could you do a funny YouTube video in the office?


Could you get a mascot?


Is there a cause that your company could attach itself to, to help build your profile?


Is there a way to show off your product or service in an unusual environment?


Watching top-class marketing is always a great way to get inspiration, so get it done – today!

Since 2010 StartupSmart has been Australia’s no.1 publication for the startup community and those interested in the startup movement globally. Publishing news, information and advice daily, and placing itself squarely at the centre of the government’s national innovation agenda, StartupSmart is a leading participant in the momentum that surrounds the world’s focus on technology, creativity and entrepreneurialism.