Sales and marketing

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How to expedite trust in sales

5:37PM | Tuesday, 5 May 2015 | Amanda Jesnoewski

In business, trust and profit are intertwined. Here's how to start building trust with a contact you have never met.

Sales

Guy Kawasaki: Eight ways to be an evangelist for your business

5:03PM | Tuesday, 5 May 2015 | Cara Waters

Ahead of his keynote address at the CeBIT conference in Sydney, Guy Kawasaki shares his tips for how you can be an evangelist for your business.

 | Sales

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.

 | Planning  | Marketing  | Sales and marketing  | Online and email marketing

Five reasons to call your customers regularly

3:15PM | Wednesday, 25 March 2015 | Amanda Jesnoewski

The way to succeed in business is to be constantly in touch with your market.

 | Marketing  | Mentor  | Amanda Jesnoewski

If you’re an entrepreneur, you’re a salesperson: six tips for success

3:11PM | Tuesday, 24 March 2015 | Shane Goldberg

Whilst being a salesperson might come naturally to you, many entrepreneurs find it uncomfortable. After all, salespeople in many circles have a reputation of being untrustworthy, sometimes sleazy and a bit uncouth (all, by the way, very undeserving labels based on the many sales people I have met).

 | Sales

Netflix launches in Australia: are free trials a good strategy for your startup?

3:38PM | Tuesday, 24 March 2015 | Broede Carmody

Netflix has officially launched in Australia, offering users a one-month free trial to scoop up customers amongst fierce competition, including Australian rivals Presto and Stan, in the on-demand streaming space.

 | Marketing  | Technology

Hypetap to change the marketing game for brands, agencies

3:59PM | Monday, 23 March 2015 | Kye White

As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.

 | Marketing

Five easy ways to bolster your online sales

3:39PM | Tuesday, 17 March 2015 | Nina Hendy

You might make a percentage of your sales through your website, but how can you build on that? Here are five tips.

 | Online and email marketing  | Sales

Blue sky thinker raises $200,000 to bring Google Analytics-style data to bricks-and-mortar retailers

3:38PM | Friday, 13 March 2015 | Andrew Sadauskas

David Mah, the co-founder of successful online shopping app Blue Sky, has raised $200,000 in seed funding for his latest venture, which provides Google Analytics-style real-time data to bricks-and-mortar retailers.

 | Planning  | Marketing  | Financing a business

Is the price right? Five factors to consider when pricing products or services

3:49PM | Thursday, 5 March 2015 | Amanda Jesnoewski

Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?

 | Marketing  | Mentor  | Amanda Jesnoewski

Australian e-tailers cash in on growing digital demand as Aussies splash out $16.6 billion online

3:22PM | Thursday, 5 March 2015 | Kirsten Robb

Online Australian retailers are cashing in on the increasing demand for online sales, as figures released yesterday show Australians spent a record $16.6 billion online in the year to January 2015.

 | Online and email marketing

Is ‘social selling’ all it’s cracked up to be? Some myths and challenges

3:02PM | Monday, 2 March 2015 | Sue Barrett

Since LinkedIn started its publishing arm there has been a growing tsunami of articles filling our news feeds and inboxes.

 | Sales

Email is still a problem that Google and others are happy to keep that way

2:55PM | Monday, 23 February 2015 |  David Glance

Although perhaps not surprising, the fact that we will continue to have to deal with unmanageable amounts of email is a testament to the fact that behaviour significantly lags technology.

 | Online and email marketing

Five marketing productivity apps you need in your toolbox

2:11PM | Wednesday, 18 February 2015 | Michelle Gamble

As marketing becomes more complex and employed across more channels, keeping up with the volume of activity and tracking and analysing performance is one of the biggest challenges marketers and business owners alike face.

 | Sales and marketing

Four content marketing mistakes you need to avoid

1:23AM | Tuesday, 20 January 2015 | Amanda Jesnoewski

While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.

 | Marketing  | Mentor  | Amanda Jesnoewski

Public relations advice for startups

1:26PM | Monday, 19 January 2015 | Kye White

Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.

 | Marketing  | PR

Ruslan Kogan explains why he’s expanding into 15 new categories

1:15PM | Thursday, 8 January 2015 | Kirsten Robb

Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.

 | Marketing  | Online and email marketing

The book at the top of Mark Zuckerberg’s reading list

1:28PM | Tuesday, 6 January 2015 | Eloise Keating

Mark Zuckerberg has taken a lead from Oprah Winfrey and Bill Gates, launching his own book club to promote his New Year resolution to read a new book each fortnight this year.

 | Marketing

Four unexpected hiding places for great marketing ideas

1:11PM | Tuesday, 6 January 2015 | Amanda Jesnoewski

When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.

 | Marketing  | Mentor  | Amanda Jesnoewski

Think you’re the next Google? Here’s a New Year’s resolution from Steve Jobs

1:56PM | Monday, 5 January 2015 | Taskmaster

Recently, your loyal correspondent made the long drive down from Parts Unknown, high up in the hills, to attend a startup pitching event at a local coworking space.

 | Marketing
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