Sales and marketing

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Three ways to be more compelling in your sales and marketing

8:27PM | Tuesday, 26 August 2014 | Amanda Jesnoewski

Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.

Marketing  | Sales and marketing  | Mentor  | Amanda Jesnoewski

Australia front runner in e-commerce race: report

8:18PM | Monday, 25 August 2014 | Kirsten Robb

Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales

Apple cops complaints over “Go, you chicken fat, go” ad

8:45PM | Wednesday, 20 August 2014 | Cara Waters

Apple’s latest advertisement has come under fire for discriminating against overweight and obese people.

 | Advertising

Sydney startup’s vision is to become the AdWords of digital billboard advertising

8:16PM | Friday, 15 August 2014 | Kye White

The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.

 | Marketing  | Advertising  | Technology  | Start-up Profiles

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

 | Marketing  | Sales and marketing  | Online and email marketing  | Social media

Five reasons why startups need to focus on sales

8:21PM | Monday, 11 August 2014 | Mick Liubinskas

Reading too much TechCrunch will have you believing that you start, raise capital and exit. However, this view leaves out an important ingredient of startup success: Sales.

 | Sales

Why your marketing strategy needs a sales funnel

8:56AM | Wednesday, 6 August 2014 | Michelle Gamble

One of the most common problems I hear when talking to potential clients is that money they’ve spent on marketing hasn’t driven results.

 | Marketing  | Growth

SurveyMonkey launches market research product in Australia

8:04PM | Monday, 4 August 2014 | Kye White

SurveyMonkey has released a new product in Australia, SurveyMonkey Audience, which will allow startups and companies to tap into the preferences and opinions of a number of Australian consumers.

 | Marketing  | Growth  | Start-up Profiles

Tracking your digital fingerprint online raises privacy issues

7:21AM | Monday, 28 July 2014 | Robert Merkel

Just how much information we give away about ourselves as we browse the web has been raised again by a tracking device used in thousands of websites.

 | Marketing  | Legal matters

How the internet was a big reset button for business

7:55PM | Thursday, 24 July 2014 | Paul Wallbank

In the age of the web, business is like a petri dish says internet pioneer and Cluetrain Manifesto author Doc Searls.

 | Online and email marketing  | Websites  | IT

Your business cannot say ‘No refund!’

7:31PM | Thursday, 24 July 2014 | Vanessa Emilio

Did you know it’s against the law to say you will not provide a refund under any circumstances?

 | Legal matters  | Sales  | Mentor  | Vanessa Emilio

From ‘GigaCat’ to ‘L1m3Monk3y’: Simple tips for naming your startup

7:28PM | Monday, 21 July 2014 | Taskmaster

The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Leadership  | Management

Testimonials and reviews: Keep it real

7:53PM | Thursday, 17 July 2014 | Vanessa Emilio

It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.

 | Marketing  | Legal matters  | Sales and marketing  | Online and email marketing  | Leadership  | Mentor  | Vanessa Emilio

How Australian startups are implementing growth hacking

7:51PM | Wednesday, 16 July 2014 | Nina Hendy

Startups are openly admitting to implementing growth hacking strategies to get some points on the board. It’s an approach that’s working for many startups, which often don’t have the money or traditional understanding of marketing to grow their business.

 | Marketing

The seven things not to do when sending emails to customers, clients and prospects

7:46PM | Tuesday, 15 July 2014 | Joel Montgomery

Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business.

 | Marketing  | Sales and marketing  | Online and email marketing  | Technology

Mondelez brands pick their Aussie startup partners for Mobile Futures

7:05PM | Monday, 14 July 2014 | StartupSmart

Mondelez International has announced its five startup partners for its Mobile Futures program.

 | Marketing  | Growth  | Sales and marketing  | Online and email marketing

Freelancer messenger app gets the wearable treatment

7:26PM | Friday, 11 July 2014 | Bronwen Clune

Freelancer has optimised its Messenger app to work on the Android Wear platform, with the hope freelancers and employers will use it to communicate more effectively when working remotely on a project together.

 | Planning  | PR

Seven ways to make business blogging deliver results

7:53AM | Thursday, 10 July 2014 | Will Ockenden

Business blogging is now firmly wedged in the consciousness of Australia. Here’s our guide to maximising the potential of your brand blog.

 | Marketing  | Technology

Where Google got mobile advertising wrong and how one Australian company aims to fix it

6:11PM | Tuesday, 24 June 2014 | Broede Carmody

A Sydney-based startup is aiming to make sure advertisers don’t get left behind in the push to go mobile.

 | Marketing

Myth-busting retailer guarantees: Everything has a consumer guarantee

6:54AM | Thursday, 19 June 2014 | Vanessa Emilio

Do you sell products? Did you know you have to honour a minimum guarantee – even if you did not manufacture it?

 | Legal matters  | Sales  | Mentor  | Vanessa Emilio
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