Sales and marketing
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Aussie Twitter users motivated by “insider information”, not freebies: Report
5:02AM | Friday, 17 May 2013 | Michelle Hammond
Nearly half of Australia’s Twitter users follow a business on the social network in order to keep up to date with its products, rather than to receive discounts, according to a new report.
Marketing | Sales and marketing | Sales | Technology | Social mediaTourism joy over lower dollar, but industry laments no new money in budget
5:51PM | Wednesday, 15 May 2013 | Yolanda Redrup
The Australian tourism industry is rebounding as more international visitors are making the voyage overseas and those figures are set to improve with the dollar now heading below parity.
| Marketing | Sales and marketing | Sales | Financing a businessLust Have It highlights growth as Officeworks laments online retailing
5:06PM | Tuesday, 14 May 2013 | Michelle Hammond
Online retailer Lust Have It has revealed how it is leveraging the rise of online consumers, after the managing director of Officeworks said there is less money to be made in online retail.
| Sales and marketing | Sales | Technology | Social media“We spent $100 on a letterbox drop and made a 500% return”: Addition Clothing
5:43PM | Friday, 10 May 2013 | Michelle Hammond
Perth-based start-up Addition Clothing has revealed how it spent just $100 on marketing to make a 500% return, after disseminating 20 $5 notes in people’s letterboxes in the hope of turning them into customers.
| SalesThe 10 biggest issues facing start-ups in 2013: #8 the Aussie dollar
5:14PM | Friday, 10 May 2013 | Gunilla Haglundh
In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine the strong Australian dollar. It’s a major challenge for all export-facing businesses.
| Sales and marketing | SalesAustralian consumers value “experience theatre”, report reveals
5:15AM | Friday, 10 May 2013 | Michelle Hammond
Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.
| Sales and marketing | Sales | RetailJim’s Cleaning and bb’s café highlight growth of co-branding
5:38PM | Thursday, 9 May 2013 | Michelle Hammond
Franchises looking to co-brand must ensure there is an obvious link between the two brands, says an industry expert, after bb’s café formed an unlikely partnership with Jim’s Cleaning Group.
| Marketing | Franchising | Sales and marketingCivic virtue creates cash
5:34PM | Thursday, 9 May 2013 | TaskmasterThe annual raffle has long been a staple of Australian fundraising for not-for-profit groups. Of course, for Old Taskmaster, this presents a fantastic business opportunity at $2 a ticket – or three for $5.
| Marketing | Sales and marketingTop marketing tips for Mother’s Day
5:01PM | Thursday, 9 May 2013 | Yolanda Redrup
Retailers are singing and restaurant owners are smiling. One of the biggest shopping events of the calendar has arrived: Mother’s Day.
| Sales and marketing | Sales | RetailNever fail to ask for the sale
5:41PM | Tuesday, 7 May 2013 | TaskmasterA common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.
| Sales and marketing | SalesThe art of objection handling: Objectively offering an object after a customer originally objects
5:06PM | Monday, 6 May 2013 | TaskmasterFace value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.
| Sales and marketing | SalesSydStart “triple-decker” event expected to attract 2000 entrepreneurs
5:16AM | Monday, 6 May 2013 | Michelle Hammond
SydStart founder Peter Cooper has promised this year’s iteration will be twice or even three times the size of the previous event, with up to 2000 entrepreneurs expected to attend alongside a stellar lineup of investors and speakers.
| Marketing | Sales and marketing | Technology | Sole traderDo you recognise these seven marketing sins?
5:32PM | Friday, 3 May 2013 | Adam Franklin
From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.
| Marketing | Sales and marketing | Mentor | Adam FranklinFocus your marketing efforts on creating or commemorating an event
5:28PM | Thursday, 2 May 2013 | TaskmasterWhen a giant parasol ride appears in a car park, you know Old Taskmaster has a big event planned. Perhaps it’s a concept you could slide into your calendar?
| Marketing | Sales and marketingKogan wins Supreme Court case against ispONE
5:51PM | Thursday, 2 May 2013 | Patrick Stafford
Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.
| Marketing | Legal matters | Sales and marketing | Online and email marketing | Sales | Technology | Websites | Leadership | LegalHow to find your ideal marketer
5:47PM | Wednesday, 1 May 2013 | Michael Halligan
If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.
| Marketing | Sales and marketing | Mentor | Michael Halligan | Sole traderSix tips to help you build your media list
5:22PM | Wednesday, 1 May 2013 | Amanda Jesnoewski
Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.
| Marketing | Sales and marketing | Mentor | PR | Sole trader | Amanda JesnoewskiMake sure you sell the cable
5:00AM | Wednesday, 1 May 2013 | TaskmasterLast week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.
| Marketing | Sales and marketing | SalesFive deadly sins when choosing a name for your start-up
4:10PM | Tuesday, 30 April 2013 | Oliver Milman
Forget about greed, gluttony, pride, envy, wrath, sloth or lust – especially as a business name. Here are five deadly sins to avoid when you are naming your business.
| Planning | Business planning | Marketing | Sales and marketingShould I target a niche or go mainstream?
4:45AM | Tuesday, 30 April 2013 | Philip Alexander
In the early stages of running a business, you must be extremely focused on your target audience. Whether you diversify as your grow, however, will depend on market conditions.
| Marketing | Sales and marketing | Mentor | Philip Alexander