Sales and marketing



ZipTel recruits global sports stars to promote app

11:36PM | Tuesday, 17 November 2015 | Mark Kearney

Global sports personalities tell users to Zip it, Zip it good.


Facebook says Paris Safety Check was a first, not a value judgment

11:54PM | Monday, 16 November 2015 | Mark Kearney

Mark Zuckerberg refuted claims the company valued the lives of Westerners more than those in places like Beirut.

 | PR

Ten tips to help your startup sell

11:27AM | Monday, 16 November 2015 | Blake Hutchison

The success of your product is dependent on your ability to get your product to market, make it stand out and convince others to sell it for you.

 | Marketing  | Sell a business

Fantasy sports startups benched after New York A-G rules them illegal gambling

11:33PM | Wednesday, 11 November 2015 | Mark Kearney

Two of the world’s biggest fantasy sports startups have had their operations suspended in New York after the state’s attorney-general declared they were forms of illegal gambling.

 | Marketing

Rank and bile: Taxi association denies PR campaign has backfired as customers and cabbies take aim at each other

11:55PM | Tuesday, 10 November 2015 | Mark Kearney

Just days after launching a new PR blitz against Uber, the Victorian taxi industry has been swamped by complaints from disgruntled customers.

 | Marketing

Amazon puts its feud with the New York Times, and its workplace culture, back in the spotlight

10:53PM | Tuesday, 20 October 2015 | Denham Sadler

More than two months after the New York Times published a highly critical article on the workplace conditions and culture of Amazon, the feud between the two companies has been reignited.

 | PR

Tech insiders want journalists to give founders the benefit of the doubt

10:08PM | Monday, 19 October 2015 | Denham Sadler

A number of prominent tech investors believe that when it comes to startup founders, the media should give them the benefit of the doubt.

 | PR

Amazon sues 1100 fake reviewers

10:21AM | Monday, 19 October 2015 | Denham Sadler

Amazon is cracking down on individuals who post fake reviews, launching a lawsuit in the United States against over a thousand people who it says posted bogus reviews in exchange for cash.

 | Marketing

YOUR SAY: How to craft the pitches that are music to journalists' ears

10:13PM | Wednesday, 14 October 2015 | Jo Scard

With journalists receiving hundreds of emails a day. there's a good chance your carefully crafted pitch will be ignored.

 | Planning  | PR

Not all’s fare: ACCC blocks the taxis’ answer to Uber

10:46PM | Monday, 12 October 2015 | Denham Sadler

The taxi industry’s answer to Uber has been blocked by the consumer watchdog because it would have too big an impact on competition.

 | Sales and marketing

Web users are caught in a tug-of-war between advertisers and ad-blockers

10:57PM | Monday, 12 October 2015 | Hamed Haddadi

The battle between the advertising industry, mobile phone operators, publishers and privacy advocates has reached new heights.

 | Online and email marketing

“Zero-day hacks” or why startups should be more evil

10:40PM | Thursday, 8 October 2015 | Denham Sadler

Startups need to be a bit more evil, according to prominent Canadian entrepreneur and Lean Analytics author Alistair Croll.

 | Marketing

Rethinking customer service in the connected age

10:03PM | Thursday, 8 October 2015 | Paul Wallbank

Businesses would be wise to stop telling people what they should want and let customers tell them what they want.

 | Sales and marketing

What you need to know to growth hack like a pro

10:37PM | Tuesday, 6 October 2015 | Nina Hendy

Growth hacking is a relatively new term on the marketing landscape, but if you’re looking for serious growth on the cheap, it could be worth a shot.

 | Marketing

Ad industry may gripe about adblockers, but they broke the contract – not us

10:13PM | Friday, 2 October 2015 | Andrew McStay

The latest version of Apple’s operating system for phones and tablets allows the installation of adblocking software, prompting a discussion as to whether an ad-free web can exist.

 | Advertising

Businesses to go direct to influencers: Jules Lund launches Tribe

9:59PM | Tuesday, 29 September 2015 | Cara Waters

TV and radio star Jules Lund is launching an app this week which aims to connect businesses directly with social media influencers.

 | Online and email marketing

Four marketing lessons your customers can teach you

9:22PM | Wednesday, 23 September 2015 | Amanda Jesnoewski

Your customers can provide valuable insight into your products and services, and the best way to market them.

 | Sales and marketing

Thank an ageing audience for Facebook’s proposed ‘dislike’ button

9:00PM | Wednesday, 23 September 2015 | Felicity Duncan

Facebook CEO Mark Zuckerberg recently announced that the company is finally working on a much-desired feature: a “dislike” button.

 | Sales and marketing

Asking your customers the right questions

9:32PM | Wednesday, 9 September 2015 | Amanda Jesnoewski

Used correctly, questions can uncover needs, challenge thought processes, demonstrate your uniqueness and increase conversions.

 | Sales and marketing

How we grew 500,000 Facebook fans without spending a dollar

9:44PM | Tuesday, 1 September 2015 | Alex Wain

In the past 24 hours we hit a pretty major milestone at So Bad So Good, our Facebook Page officially reached 500,000 fans.

 | Marketing