Sales and marketing

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How to avoid a Twitter PR disaster

11:20PM | Friday, 28 November 2014 | Monique Craig

It seems unbelievable, but embarrassing tweets are still posted from corporate accounts. As a marketing strategist, I've seen various companies make the same mistakes over and over again.

Sales and marketing

Are you designing your logo? Here are six websites to visit for inspiration

11:06PM | Thursday, 27 November 2014 | Dan Ferguson

Whether you’re well on the way to getting your business up and running or simply branding your current company, campaign or product, these awesome resources will offer some creative inspiration for your logo design and decisions.

 | Marketing

Influencing the influencer

11:47PM | Thursday, 27 November 2014 | Amanda Jesnoewski

Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?

 | Marketing  | Mentor  | Amanda Jesnoewski

Interest grows in Australia’s booming finance industry startup sector

11:41PM | Monday, 24 November 2014 | Andrew Sadauskas

Fintech accelerator AWI is organising an expo for self-directed investors amidst booming interest in Australia’s booming finance industry startup sector.

 | Marketing  | Financing a business

Meet the startup trying to create the Spotify for media content

11:16PM | Thursday, 20 November 2014 | Kye White

Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.

 | Marketing  | Sales and marketing  | Online and email marketing  | Technology  | Social media  | Start-up Profiles

Click Frenzy’s back: Will it avoid internet melt down this time?

11:43PM | Tuesday, 18 November 2014 | Kirsten Robb

As Click Frenzy launches for its third year tonight, its organisers are hoping it’s a case of third time’s a charm for the beleaguered online shopping event.

 | Online and email marketing

Five ways collaborations can build your business

11:35PM | Tuesday, 18 November 2014 | Amanda Jesnoewski

When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.

 | Marketing  | Mentor  | Managing people  | Amanda Jesnoewski

Easy ways to measure your marketing ROI

11:19PM | Wednesday, 12 November 2014 | Michelle Gamble

There are two critical questions you need to ask when embarking on a new marketing campaign ...

 | Marketing

How to create more raving fans in your business

11:01PM | Tuesday, 11 November 2014 | Amanda Jesnoewski

When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.

 | Marketing  | Mentor  | Amanda Jesnoewski

Meet the startup that could help promote your app

11:05PM | Wednesday, 5 November 2014 | Kye White

When entrepreneur Stuart Hall wanted a way to track reviews for his app Discovr, he went and built one himself.

 | Sales and marketing

How to make more impact in less words and time

11:31AM | Tuesday, 4 November 2014 | Amanda Jesnoewski

With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.

 | Marketing  | Mentor  | Amanda Jesnoewski

Five steps for a killer presentation

11:11AM | Tuesday, 4 November 2014 | Kris Flegg

So you’ve been asked to make a presentation and the thought alone is nearly enough to get your blood pressure soaring. We’ve all been there. Presentations can be daunting and nerve wracking.

 | Marketing  | Sales  | Leadership  | Management

Six top marketing predictions for 2015

11:08PM | Monday, 3 November 2014 | Nina Hendy

While most of us can only guess what changes might unfold in the world of marketing next year, we’ve asked various experts to predict what could evolve in their corner to compile a list of six top marketing predictions for 2015.

 | Marketing

Seven keys to success in SEO in 2014

10:08PM | Thursday, 30 October 2014 | Scott Donald

SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for.

 | Marketing  | Technology

Four ways to manage your business reputation

10:18PM | Tuesday, 28 October 2014 | Amanda Jesnoewski

With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.

 | Marketing  | Management  | Mentor  | Amanda Jesnoewski

Four tips to increase newsletter opens and clicks

10:22PM | Tuesday, 21 October 2014 | Amanda Jesnoewski

It can be easy for your newsletter to become lost in a sea of your readers’ emails. Here are four tips to boost your opens and clicks.

 | Marketing  | Sales and marketing

Australian online fashion startup cottons on to global market with $1.1 million seed funding round

10:21PM | Friday, 17 October 2014 | Andrew Sadauskas

Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.

 | Marketing  | Growth  | Sales and marketing  | Advertising  | Online and email marketing  | Sales

Restaurant owners get a chance to respond quickly to bad reviews with new app

10:28PM | Tuesday, 14 October 2014 | Kye White

SayBack gives businesses the tools to monitor what’s been said about them online, and respond before too much damage is done to their brands.

 | Marketing  | Growth  | Start-up Profiles

Healthy growth: Victorian health tech sector to be represented in state government delegation to the US

10:19PM | Friday, 3 October 2014 | Andrew Sadauskas

Two emerging Victorian health tech and biotechnology companies and a NICTA research program will be part of a state government delegation travelling to the US for Chicago’s AdvaMed 2014 conference.

 | Marketing  | Growth  | Technology  | Leadership  | Management  | Government and Regulation

I didn’t keep my promise – now what?

9:01PM | Tuesday, 30 September 2014 | Michel Hogan

We’ve all not kept a promise at one time or another. Sometimes on little stuff that only you and the other person noticed and occasionally on big stuff that has massive ripples.

 | Marketing
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