Sales and marketing

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From ‘GigaCat’ to ‘L1m3Monk3y’: Simple tips for naming your startup

7:28PM | Monday, 21 July 2014 | Taskmaster

The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.

Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Leadership  | Management

Testimonials and reviews: Keep it real

7:53PM | Thursday, 17 July 2014 | Vanessa Emilio

It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.

 | Marketing  | Legal matters  | Sales and marketing  | Online and email marketing  | Leadership  | Mentor  | Vanessa Emilio

How Australian startups are implementing growth hacking

7:51PM | Wednesday, 16 July 2014 | Nina Hendy

Startups are openly admitting to implementing growth hacking strategies to get some points on the board. It’s an approach that’s working for many startups, which often don’t have the money or traditional understanding of marketing to grow their business.

 | Marketing

The seven things not to do when sending emails to customers, clients and prospects

7:46PM | Tuesday, 15 July 2014 | Joel Montgomery

Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business.

 | Marketing  | Sales and marketing  | Online and email marketing  | Technology

Mondelez brands pick their Aussie startup partners for Mobile Futures

7:05PM | Monday, 14 July 2014 | StartupSmart

Mondelez International has announced its five startup partners for its Mobile Futures program.

 | Marketing  | Growth  | Sales and marketing  | Online and email marketing

Freelancer messenger app gets the wearable treatment

7:26PM | Friday, 11 July 2014 | Bronwen Clune

Freelancer has optimised its Messenger app to work on the Android Wear platform, with the hope freelancers and employers will use it to communicate more effectively when working remotely on a project together.

 | Planning  | PR

Seven ways to make business blogging deliver results

7:53AM | Thursday, 10 July 2014 | Will Ockenden

Business blogging is now firmly wedged in the consciousness of Australia. Here’s our guide to maximising the potential of your brand blog.

 | Marketing  | Technology

Where Google got mobile advertising wrong and how one Australian company aims to fix it

6:11PM | Tuesday, 24 June 2014 | Broede Carmody

A Sydney-based startup is aiming to make sure advertisers don’t get left behind in the push to go mobile.

 | Marketing

Myth-busting retailer guarantees: Everything has a consumer guarantee

6:54AM | Thursday, 19 June 2014 | Vanessa Emilio

Do you sell products? Did you know you have to honour a minimum guarantee – even if you did not manufacture it?

 | Legal matters  | Sales  | Mentor  | Vanessa Emilio

Six questions to position your brand effectively in the mind of your customers

6:40PM | Tuesday, 17 June 2014 | Amanda Jesnoewski

How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.

 | Marketing  | Advertising  | Mentor  | Sole trader  | Amanda Jesnoewski

How to become a market leader, not a competitor follower

6:18PM | Tuesday, 10 June 2014 | Amanda Jesnoewski

In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Plain speaking (and writing) gets your message across

6:31PM | Tuesday, 10 June 2014 | Linnet Hunter

Your customers want things explained in plain English – so why are you smothering them with jargon?

 | Marketing  | Leadership  | Sole trader  | Linnet Hunter

A little less conversation, a little more (sales) action

6:58PM | Tuesday, 3 June 2014 | Amanda Jesnoewski

Overloading your customers with information can sometimes be counterproductive. Here are five tips to help you say less and sell more.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Vanessa Emilio

Tips for designing your company logo

5:21AM | Thursday, 29 May 2014 | Dan Ferguson

A company logo is one of the most important design decisions a business will ever make. Here are some tips to help you out.

 | Marketing  | Sole trader

Auug’s Motion Synth makes musical waves in new iPhone ad

5:30PM | Wednesday, 28 May 2014 | Kye White

A Melbourne-based startup is one of the stars of Apple’s latest advertisements.

 | Marketing  | Sales and marketing  | Advertising  | Technology

Online shopping startup uses ‘real life’ models to help you choose your clothes

5:36PM | Tuesday, 27 May 2014 | Eloise Keating

A new Australian shopping site has entered uncharted territory by using images of six real-life women to show how clothes will look on different body shapes.

 | Sales  | Technology

Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 | Amanda Jesnoewski

Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Sydney fashion startup sizes up market with custom-made shirts

5:23PM | Monday, 26 May 2014 | Kye White

Sydney startup Buttons ‘n’ Threads is launching an Indiegogo campaign this Thursday as it looks to shift its focus away from custom suits and onto fine custom shirts.

 | Sales  | Technology

Watches, thermostats and fridges: Where next for advertising?

5:26PM | Friday, 23 May 2014 | Broede Carmody

Google has predicted advertisements could soon be featured on places such as refrigerators and watches, in a bid to capitalise on the roll-out of ‘smart’ appliances.

 | Marketing  | Sole trader

Why you need to be a shameless self-promoter

5:37PM | Tuesday, 20 May 2014 | Amanda Jesnoewski

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski
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