Sales and marketing

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The top three selling emotions – and how to use them

7:49PM | Wednesday, 1 July 2015 | Amanda Jesnoewski

When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.

Marketing  | Growth Strategy  | Sales  | How to start a...

When is your sweet spot for sending eNewsletters?

7:31PM | Wednesday, 1 July 2015 | Craig Reardon

This ‘ugly duckling’ of digital marketing techniques also happens to be one of the most effective, despite increasing competition from newer and shinier tactics.

 | Marketing

Carsales.com drags rival Carsguide.com.au to court over “grossly misleading” ad campaign

6:04PM | Monday, 29 June 2015 | Eloise Keating

Carsales.com and Carsguide.com.au will go head-to-head in the Victorian Supreme Court next month, after Carsales.com initiated legal action over what it alleges is deceptive and misleading advertising.

 | Marketing

How to use original content to help grow your business

6:41PM | Friday, 26 June 2015 | Louisa Dahl

Every marketer knows that content is king, but how many organisations are truly placing content at the core of their strategy?

 | Marketing  | Growth Strategy  | Websites

Why social media advertising could be a better option than search advertising

6:10PM | Wednesday, 24 June 2015 | Michelle Gamble

If you want to reach your audience effectively on social media advertising is now a must.

 | Business planning  | Marketing  | Growth Strategy  | Online and email marketing

What you have in common with Richard Branson

6:14PM | Wednesday, 17 June 2015 | Craig Reardon

Let’s face it. Some of us are a little more comfortable with being the face of our brand than others.

 | Sales and marketing

The two things you need to know to make Twitter advertising work

6:19PM | Monday, 15 June 2015 | Kye White

Being genuine and adding value is the key to getting the most out of advertising on Twitter.

 | Marketing  | Online and email marketing  | Social media

Uber ‘micropreneurs’ signal the end of work as we know it

6:26PM | Wednesday, 10 June 2015 | Danielle Logue & Markus A. Höllerer

Making money from your idle capacity is made easy by firms offering platforms to connect supply and demand in the collaborative economy.

 | Growth  | Sales and marketing

Adblock Pro is destroying the online ad market

6:26PM | Monday, 1 June 2015 | David Glance

Ad blocking software threatens to deal the final death blow to already failing online advertising market.

 | Advertising

Mobile ad spending lags behind usage: Six key digital trends from KPCB

5:42PM | Thursday, 28 May 2015 | Andrew Sadauskas

Mobile phone use now accounts for nearly a quarter of the time consumers spend with media, yet mobile accounts for just 8% of ad spending, according to a new report by US Venture Capital firm Kleiner Perkins Caufield & Byers.

 | Marketing  | Technology

Facebook adds critic reviews to US restaurant pages

5:57PM | Wednesday, 27 May 2015 | Kirsten Robb

Just a week after announcing it will begin publishing news articles straight into users’ newsfeeds, Facebook has revealed plans to add the next level of editorial content to the platform.

 | Sales and marketing

A brand guide for startups

5:43PM | Tuesday, 26 May 2015 | Michel Hogan

Here are the three foundation elements startups need to consider when setting out to build a brand.

 | Advertising

This Australian company is making zombies a (virtual) reality

5:33PM | Friday, 22 May 2015 | Andrew Sadauskas

Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.

 | Marketing  | Growth  | Start-up Profiles

Silicon Valley “Startup Castle” ad for roommates ready for the “geometric scaling of success” goes viral

5:31PM | Friday, 15 May 2015 | Andrew Sadauskas

Silicon Valley’s rental market is notoriously competitive, but a new ad for housemates for a “startup castle” that aspires to be a “community of excellence” has gone viral by taking that to a whole new level.

 | Marketing  | Planning stage

How to expedite trust in sales

5:37PM | Tuesday, 5 May 2015 | Amanda Jesnoewski

In business, trust and profit are intertwined. Here's how to start building trust with a contact you have never met.

 | Sales

Guy Kawasaki: Eight ways to be an evangelist for your business

5:03PM | Tuesday, 5 May 2015 | Cara Waters

Ahead of his keynote address at the CeBIT conference in Sydney, Guy Kawasaki shares his tips for how you can be an evangelist for your business.

 | Sales

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.

 | Planning  | Marketing  | Sales and marketing  | Online and email marketing

Five reasons to call your customers regularly

3:15PM | Wednesday, 25 March 2015 | Amanda Jesnoewski

The way to succeed in business is to be constantly in touch with your market.

 | Marketing  | Mentor  | Amanda Jesnoewski

If you’re an entrepreneur, you’re a salesperson: six tips for success

3:11PM | Tuesday, 24 March 2015 | Shane Goldberg

Whilst being a salesperson might come naturally to you, many entrepreneurs find it uncomfortable. After all, salespeople in many circles have a reputation of being untrustworthy, sometimes sleazy and a bit uncouth (all, by the way, very undeserving labels based on the many sales people I have met).

 | Sales

Netflix launches in Australia: are free trials a good strategy for your startup?

3:38PM | Tuesday, 24 March 2015 | Broede Carmody

Netflix has officially launched in Australia, offering users a one-month free trial to scoop up customers amongst fierce competition, including Australian rivals Presto and Stan, in the on-demand streaming space.

 | Marketing  | Technology
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