Sales and marketing
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Sales and marketing ideas, advice, news and tips from Australia's best business start-up mentors and journalists. StartupSmart's sales and marketing section features information and advice for business start-ups and people looking to start a business. |
Thursday, 23 February 2012
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By
The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.
Thursday, 23 February 2012
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By
Your selling price can be based on value, or cost.
Thursday, 23 February 2012
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By
Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market research by using a few simple methods.
Thursday, 23 February 2012
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Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.
Thursday, 23 February 2012
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Keeping customers and clients happy should be your business’s main focus. They are the lifeblood of your operation and without them you will fail.
Wednesday, 22 February 2012
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By
Taskmaster
What techniques can you employ to separate the buying misleaders from the people with genuine interest? Qualification of prospects is key.
Monday, 20 February 2012
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By
Taskmaster
Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?
Friday, 17 February 2012
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By
Michelle Hammond
Start-ups have been urged to ensure advertising aimed at LGBT (lesbian, gay, bisexual and transgender) consumers is subtle and avoids stereotypes, following calls from a senior ad man for greater business focus on the community.
Thursday, 16 February 2012
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By
Michelle Hammond
Domino’s Pizza has recorded a 23% half-year profit, thanks in part to the success of its mobile app, suggesting start-ups can learn from companies that use their apps to help generate sales.
Friday, 10 February 2012
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By
Michelle Hammond
Mexican food franchise Mad Mex has launched an offer that will give customers the chance to win a year’s supply of burritos.
Thursday, 09 February 2012
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By
Michelle Hammond
A retail expert has identified her top tips for sparking sales in the lead-up to Valentine’s Day, with a new report revealing only a third of women plan to purchase a present for their partner.
Thursday, 09 February 2012
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By
Oliver Milman
Start-ups' email marketing often fails to cut through customers' overflowing inboxes. Here are five top ways to sharpen your message. BY OLIVER MILMAN.
Tuesday, 07 February 2012
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By
Michelle Hammond
Almost $1 billion will be spent by couples in the lead-up to Valentine's Day on February 14.
Tuesday, 07 February 2012
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By
Taskmaster
The best experts are those that want to share their knowledge, not lord it over others.
Tuesday, 07 February 2012
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By
Oliver Milman
The sales expectations of Australian businesses have hit an eight-year high, with expected interest rate reductions boosting confidence, according to a new study.
Monday, 06 February 2012
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By
Michelle Hammond
About 95% of the market revenue in Australia’s group buying industry is generated by just eight sites, new research reveals, but an expert says niche players still have an opportunity to compete.
Monday, 06 February 2012
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By
James Thomson
Here are five big trends from Super Bowl marketing in 2012.
Friday, 03 February 2012
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By
Adam Ferrier
Personally I think the annual marketing plan should be thrown out. It's not long enough to be strategic, and too long to stick to.
Friday, 03 February 2012
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By
Michelle Hammond
Creating a new concept in any industry is no mean feat, but when you’re operating in a highly competitive market such as customer loyalty programs, the stakes are even higher. As Centryc Solutions founder Dave Aicken discovered. BY MICHELLE HAMMOND.
Thursday, 02 February 2012
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By
Michelle Hammond
Bricks-and-mortar franchisees can enhance their online presence through the use of online location-based marketing, which in turn entices customers into their stores, a franchising expert says.
Tuesday, 31 January 2012
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By
Taskmaster
Targeting a niche and thriving in that niche will allow you in turn to gain a bit of market power, particularly over pricing.
Friday, 27 January 2012
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By
Nicole Kersh
Here are a few tactics you could try to wake your customers from their festive slumber and entice them to spend.
Wednesday, 25 January 2012
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By
Taskmaster
Most of the time advertising is all about hitting your target market, which is very logical. But why not try something new?
Tuesday, 24 January 2012
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By
Michelle Hammond
Personal care company The Heat Group has acquired natural skincare retailer Billie Goat Soap for an undisclosed sum, saying it intends to make further acquisitions as it expands its portfolio.
Tuesday, 24 January 2012
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By
Oliver Milman and Michelle Hammond
Invaluable sales tips and tales of woe from five of Australia’s leading sales gurus. BY OLIVER MILMAN AND MICHELLE HAMMOND.
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