Social media

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Aussie social network to spring onto ASX with reverse listing

10:50PM | Tuesday, 21 October 2014 | Kirsten Robb

Spring.me, an Australian question-and-answer-based social networking site with five million regular monthly visitors, is looking to raise up to $5 million and hopes to list on the Australian Securities Exchange by November.

Is anything ‘private’ anymore? How social media and tech companies sniff out your data

10:41PM | Thursday, 16 October 2014 | Vanessa Emilio

Here are a few of the ways the big social media and tech companies are accessing your data and using it for profit.

A new social network aims to reduce the isolation faced by new mothers

10:59PM | Friday, 10 October 2014 | Andrew Sadauskas

A new social network called Mothers Groupie aims to reduce the isolation felt by many new mothers by helping them to meet both face-to-face and online, with the site also recently adding a directory of helpers.

Is LinkedIn using your personal image and email contacts?

10:40PM | Thursday, 2 October 2014 | Vanessa Emilio

If you are a LinkedIn member and have signed up with a profile, then the answer is likely yes! LinkedIn is using your details and may be using your image for its marketing campaigns.

The dark art of Facebook fiddling with your news feed

9:26PM | Thursday, 4 September 2014 | Andrew Quodling

Facebook’s news feed is probably the most-used feature of the social network. But lately we’ve seen the news feed making headlines of its own.

How to provide great customer service through social media

9:26PM | Tuesday, 2 September 2014 | Daniel Scheltinga

Social media sites have evolved to become more than just platforms for sharing, marketing and advertising. Increasingly, consumers expect customer service.

Twitter releases analytics tool revealing how many people view and interact with your tweets

8:39PM | Thursday, 28 August 2014 | Andrew Sadauskas

Twitter has released a tool called the Tweet Activity Dashboard, allowing users to see real time information about how many users are viewing and interacting with their tweets.

Facebook announces click-bait crackdown

8:32PM | Tuesday, 26 August 2014 | Andrew Sadauskas

Social media giant Facebook is cracking down on click-bait headlines on articles as part of a major update it is rolling out.

How much do we really know about privacy on Facebook?

8:11PM | Monday, 25 August 2014 | Michael Cowling

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections?

Australia's ScriptRock raises $8.7m and aims to focus on growth

8:13PM | Friday, 15 August 2014 | Bronwen Clune

ScriptRock has raised a $8.7M Series A Round led by August Capital, who also led investment in Splunk

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

After a successful crowdfunding campaign, this Ant-o wants to save your life in an emergency

8:12PM | Friday, 8 August 2014 | Andrew Sadauskas

In an emergency, allowing paramedics to quickly identify someone, including their emergency contacts, key medical information or immediate contact information, can literally be a matter of life or death.

Menulog panned for $15 pizza voucher sweetener deal for bad review

8:52PM | Thursday, 7 August 2014 | Eloise Keating

Home delivery service Menulog has come under fire after one customer claimed he was offered a $15 food voucher to remove a negative review.

Google+ now allows fake names – is that a good thing?

8:13PM | Thursday, 7 August 2014 | Vanessa Emilio

Google+ has been loosening its restrictions on the Google+ real names policy over the past few years by allowing maiden names and nicknames.

Five app store optimisation techniques we used to generate 400,000 downloads

8:42PM | Wednesday, 6 August 2014 | Matthew Ho

App store optimisation (ASO) is a practice to improve your app store ranking. It’s SEO for mobile apps.

First survey finds 2.8 million Twitter accounts in Australia

8:15PM | Monday, 4 August 2014 | Axel Bruns

Hashtags may be everywhere from the ABC’s Q&A talk show to the A-League Grand Final, yet we still know remarkably little about the structure and demographics of Twitter in Australia.

Twitter the latest tech giant to admit it has a diversity problem

7:46PM | Thursday, 24 July 2014 | Kye White

Twitter is the latest tech company to publicly release its employee demographics, following LinkedIn and Google earlier this year, but there’s little indication that Australia’s large tech companies will follow suit.

Will this app be the next social media giant?

7:27PM | Thursday, 24 July 2014 | Broede Carmody

Move over selfies, duckfaces and sepia-toned photographs – GIFs are about to crank it up a notch.

When it comes to generating revenue, Twitter is the most valuable social channel in Australia

7:54AM | Monday, 7 July 2014 | Bronwen Clune

Analysis of millions of transactions reveals a share on social media generates $4.80 in additional revenue and nine additional website visits.

Elite sports wearables maker Catapult Sports buys GPSports, no IPO plans at the moment

7:10PM | Friday, 4 July 2014 | Andrew Sadauskas

Catapult Sports, a Melbourne-based provider of tracking devices for elite athletes, has announced it has purchased Canberra-based counterpart GPSport.

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