Social media

When it comes to generating revenue, Twitter is the most valuable social channel in Australia

7:54AM | Monday, 7 July 2014 | Bronwen Clune

Analysis of millions of transactions reveals a share on social media generates $4.80 in additional revenue and nine additional website visits.

Elite sports wearables maker Catapult Sports buys GPSports, no IPO plans at the moment

7:10PM | Friday, 4 July 2014 | Andrew Sadauskas

Catapult Sports, a Melbourne-based provider of tracking devices for elite athletes, has announced it has purchased Canberra-based counterpart GPSport.

Australian software helps track down Myer’s con man

7:49PM | Thursday, 3 July 2014 | Broede Carmody

Australian software was the key to uncovering the backstory behind a man who was fired by Myer over a misleading CV.

Tinder founders in sexual harassment case: Having a female co-founder “makes the company feel like a joke”

7:09PM | Wednesday, 2 July 2014 | Eloise Keating

One of the co-founders of online dating app Tinder is suing the company for sexual harassment and discrimination, in a case that is drawing attention to the treatment of women in the technology industry.

Can’t touch this: New camera app to revolutionise selfies

7:38PM | Tuesday, 1 July 2014 | Broede Carmody

A Swedish startup aims to make the lives of smartphone users a little bit easier with the launch of a touch-free selfie app.

How to use Instagram to build your business

7:12PM | Tuesday, 1 July 2014 | Michael Walsh

Instagram is the new kid on the block when it comes to social media marketing and very soon there is going to be a whole lot more advertising on the platform no matter which profiles users choose to follow.

OPINION: Should Facebook have experimented on 689,000 users and tried to make them sad?

6:41PM | Monday, 30 June 2014 | David Glance

In a move that has as many people puzzled as outraged, Facebook has published research that involved a deliberate attempt to manipulate the emotional state of 689,000 of its users.

Facebook data scientist explains why it experimented on its users: We care about you

6:41AM | Monday, 30 June 2014 | Bronwen Clune

Facebook data scientist Adam Kramer (aka Danger Muffin) – the man who wrote and designed the controversial Facebook mood study - has put up a public post on Facebook explaining why they experimented on the emotional impact of Facebook on its users.

“Australians love apps”: ACMA figures show mobile commerce is booming

6:18PM | Friday, 27 June 2014 | Andrew Sadauskas

The mobile commerce sector in Australia is booming, with monthly sales for December growing by a massive 448% in just three years, according to an ACMA report.

Five-star idea to make reviews more social wins university golden gong

6:50PM | Monday, 23 June 2014 | Kye White

Revuudle wants to turn opinions expressed on social media into quantifiable data by letting users share reviews with a five-star rating system.

Mobile video app shortlisted for journalism grant looks to solve crowdsourced content problem

5:18PM | Friday, 30 May 2014 | Kye White

A Brisbane startup is developing an app which aims to give journalists much easier access to crowdsourced content.

Pinterest turns to Aussie startup Bugcrowd for protection as cybersecurity fears grow

5:31PM | Wednesday, 28 May 2014 | Kye White

Australian startup Bugcrowd has added social media giant Pinterest to the growing list of companies using its platform.

How I started a business just using Facebook

5:10PM | Monday, 26 May 2014 | Kate Klavins

Kate Klavins, of Adelaide-based Floragram, tells us how her company started as a Facebook page to test the idea of making buying flowers effortless and affordable by delivering a bunch of the day for $25.

Social media advertising: Should you pay to play?

5:41PM | Tuesday, 20 May 2014 | Catriona Pollard

As businesses seek to trim the fat and slimline their processes, debate has risen about the value of social media advertising. But is it converting into sales, and how much does it contribute to the bottom line?

“Uber for tennis” launches

5:01PM | Monday, 12 May 2014 | StartupSmart

Tennis Buddy an app that promises to help users find a tennis partner in less than 10 minutes is billing itself as “Uber for Tennis”.

Internet of Things on the move: Innov8 Seed principal

5:38PM | Friday, 9 May 2014 | Kye White

The Internet of Things movement is really starting to pick up pace in Australia, according Optus Innov8 Seed lead principal Alfred Lo.

Adelaide startup goes in search of the science behind a monster games hit

5:20PM | Friday, 9 May 2014 | Kye White

To break into the mobile gaming market, you have to understand the science of the medium, says co-founder of Adelaide-based startup Broken Arms Games, Elisa Farinetti.