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How we got our first 1000 users via a Reddit campaign
3:23PM | Friday, 7 March 2014 | Rose Powell
Shared home management app Fairshare has been in the market for almost three weeks and picked up its first 1000 users through Reddit.
How social media overuse could hurt your business: Five tips for businesses using Facebook
3:45PM | Tuesday, 4 March 2014 | Cara Waters
Virtual business relationships are transient and overusing social media can be harmful for your business, according to new research.
11 ways to stop an online issue turning into a PR disaster
2:02PM | Thursday, 20 February 2014 | Cara Waters
Don't roll online without protection. That was the message from Gerry McCusker, online reputation management expert at Engage ORM.
SocialBiz conference: Five key lessons to enhance your business’s social strategy
2:43AM | Wednesday, 19 February 2014 | Yolanda Redrup
Yesterday’s SocialBiz conference in Melbourne on social media made it clear businesses are finally starting to embracing social media. Here are five key lessons from the conference.
Three tips from Facebook’s head of e-commerce on how to turn your followers into customers
2:57PM | Tuesday, 18 February 2014 | Rose Powell
Facebook’s head of e-commerce, Stephen Scheeler, told StartupSmart there are a series of misconceptions that hold start-ups and small businesses back from making the most of their social media communities.
LinkedIn hits 50 million members across Asia-Pacific
2:40PM | Thursday, 13 February 2014 | Melinda Oliver
Professional networking site LinkedIn now has over 50 million members across the Asia-Pacific, but the ways people are using the site are far from uniform.
Which team will get to have the final say?
2:00AM | Wednesday, 12 February 2014 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
A decade of Facebook: 10 interesting things you don’t know about the social network
2:08PM | Tuesday, 4 February 2014 | Cara Waters
Facebook is 10 years old today. It’s time for birthday celebrations for the social network with 12,800,000 Australian users and 1.19 billion users worldwide.
The biggest mistake with web marketing (and how to avoid it)
1:39PM | Wednesday, 29 January 2014 | Adam Franklin
Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.
Aussie start-up gets around the Instagram API to allow users ability to schedule posts
1:51PM | Tuesday, 28 January 2014 | Rose Powell
Schedugram enables people to schedule posts on Instagram and manage multiple accounts, a feat Instagram has steadfastly blocked by refusing to open up their API.
Google announces search update, starts rolling out additional information feature in search results
1:10AM | Friday, 24 January 2014 | Andrew Sadauskas
Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.
Update your social media ahead of the Australia Day long weekend
1:59PM | Thursday, 23 January 2014 | Taskmaster
Australia Day is nearly here. But will your customers know if you’re open this long weekend?
How to find shareable images even if your business is unsexy: Tips from Facebook’s Australian small business manager
1:57PM | Thursday, 16 January 2014 | Rose Powell
Every start-up and small business should find ways to use photos and videos in their Facebook strategy, says Facebook Australia’s head of small business.
Google+ and Gmail integration can boost your email database
1:20PM | Monday, 13 January 2014 | Yolanda Redrup
Businesses using Gmail now have access to a whole new contact base, as Google allows Gmail users to directly email any of their Google+ connections.
Social media news and views in 2013 and advice to take into 2014
12:00AM | Tuesday, 31 December 2013 | Gavin Lower
No matter what your opinion of social media, it’s become a ubiquitous feature of our lives.
How to know when it’s time to update your website
12:48PM | Wednesday, 11 December 2013 | Fred Schebesta
The time to upgrade your website shouldn’t be carried out by default after a certain number of months or years – it’s best done when you can capture an opportunity to either increase traffic, increase conversions, or better engage your users.
Trademark ownership and social media: Who owns what?
12:40PM | Friday, 6 December 2013 | Vanessa Emilio
Kyle and Jackie O’s recent trademark battle with radio station owner Southern Cross Austereo has raised some critical legal questions about the ownership of social media accounts. Here’s how it impacts your business.
Twitter announces partnership with year-old Sydney start-up
11:20PM | Wednesday, 27 November 2013 | Rose Powell
One-year-old social media aggregation and curation platform Stackla has been announced as Twitter Australia’s first technology partner.
Bring Your Own Code hackathon competition offers $13,500 in prize money
11:17PM | Wednesday, 27 November 2013 | Gavin Lower
Australian mobile engagement company Mnet is offering $13,500 in prizes at its Bring Your Own Code hackathon competition in Sydney next week.
Top three tips to get more sales via Facebook for only $500
11:41PM | Tuesday, 19 November 2013 | Rose Powell
Whether you’re getting started or need to relaunch your Facebook efforts in order to generate sales swiftly, don’t budget more than $500, says app design and social media campaign consultant Jason Hawkins.
