Thursday, 23 February 2012
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By
You first need to register a domain name, which can be done quickly and easily with any domain name registrar.
Thursday, 23 February 2012
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By
The most important part of managing your reputation online is keeping a good relationship with your customers.
Thursday, 23 February 2012
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By
Conversing with customers online is very different from talking or negotiating in a store. On the internet, users appreciate honesty, speed and conversation. They reject one-way marketing and defensive personalities.
Thursday, 23 February 2012
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By
Twitter and Facebook are two very powerful but very different social media platforms. To get the most out of them, you need to be sure you’re using each site in the most appropriate way.
Thursday, 23 February 2012
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By
Start-ups need to think about what exactly they want to achieve through social media.
Monday, 13 February 2012
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By
Oliver Milman
Google is to launch a $120 million overhaul of its headquarters with the addition of an ‘experience centre’ that will be used to create new projects and work with start-ups in secret.
Friday, 10 February 2012
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By
Michelle Hammond
Facebook has launched a program aimed at giving third-party developers advanced notice of new tools and features, in a bid to encourage them to build businesses around the Facebook platform.
Thursday, 02 February 2012
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By
Michelle Hammond
Facebook’s flotation has revealed that 12% of its revenue in 2011 came from social gaming company Zynga, with the social media giant admitting its performance will become increasingly reliant on new innovations.
Thursday, 02 February 2012
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By
Michelle Hammond
Home-based businesses are being encouraged to make contact with online community Support a Work At Home Person, as it launches the inaugural International Work at Home Person Week.
Friday, 27 January 2012
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By
Adam Franklin
It’s easy to take the plunge into social media. Then reality sets in, and you realise it can be hard work staying on the social media treadmill. BY ADAM FRANKLIN.
Friday, 20 January 2012
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By
Michelle Hammond
US-based start-up AppAddictive has secured $1.2 million in funding for its Facebook creation tools and platform, designed to make it easier for businesses to build their Facebook pages.
Friday, 20 January 2012
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By
Michelle Hammond
Twitter has acquired social aggregation service Summify for an undisclosed sum, two years after its Romanian-born founders relocated to Vancouver.
Tuesday, 17 January 2012
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By
Michelle Hammond
Small businesses have been urged to build their presence within Facebook, following a new global report revealing advertisers who keep traffic within Facebook can reduce cost-per-clicks by 45%.
Wednesday, 11 January 2012
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By
Michelle Hammond
A global study by KMPG reveals 86% of the consumers surveyed actively engage in social networking regularly, but only a third say social media influences their purchasing decisions.
Wednesday, 11 January 2012
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By
Michelle Hammond
Start-ups can spice up their marketing with more risqué material but shouldn’t rely on it, an expert says, after the advertising watchdog released its most complained-about advertisements on record.
Monday, 09 January 2012
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By
Michelle Hammond
A new toolkit aims to kickstart the development of Facebook iFrame applications, which enable users to add custom tabs on Facebook fan pages, based on a similar toolkit for Twitter.
Thursday, 05 January 2012
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By
Michelle Hammond
Technology trends in 2011 were heavily influenced by the uptake of mobile devices, namely smartphones and tablets. So what’s in store for the year ahead? StartupSmart picks out the top technology trends for 2012. BY MICHELLE HAMMOND.
Tuesday, 03 January 2012
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By
Michelle Hammond
Start-ups can improve their LinkedIn presence this year by integrating blog content, enhancing their company profile, using company updates and preserving their contacts, an expert says.
Wednesday, 21 December 2011
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By
Michelle Hammond
The IT “super themes” of 2012 highlight business opportunities for start-ups, experts say, including improved data security and third-party applications for new social enterprise platforms.
Friday, 16 December 2011
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By
Patrick Stafford
Often if you leave your Skype browser open for a long time, you’ll find that your status is actually still set as “online”, rather than away – even through you’re not at your computer. Here’s how to remedy it.
Tuesday, 13 December 2011
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By
Michelle Hammond
One in five Australian consumers would shop less on overseas websites if the Australian dollar fell below US90 cents, a survey shows.
Friday, 09 December 2011
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By
Michelle Hammond
Did you know you can never open more than one Facebook user account simultaneously in any browser? What if you need to log in to more? There is a way to do it using a simple script.
Wednesday, 07 December 2011
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By
Michelle Hammond
Tourism operators will be able to highlight the quality of their products and services with a new Heart Foundation-style tick of approval, as part of a major push to boost the struggling sector.
Tuesday, 06 December 2011
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By
Michelle Hammond
Businesses need to ensure their social media campaigns are tailored to suit clients’ needs, experts say, with a new survey showing almost a third of consumers rank social media as one of their least trusted marketing channels.
Tuesday, 06 December 2011
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By
Michelle Hammond
Facebook has hired the co-founders and several team members of geo-social app Gowalla but will not acquire the service itself, which is due to be shut down in January.
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