Five great Olympics ambush marketing campaigns – Page 4 of 5 – StartupSmart

4. Oddbins

On a slightly smaller budget, UK bottle shop Oddbins created an Olympics-themed ad which is quite open about the fact the Games can’t be mentioned by non-sponsors.

But the business has gone even further than this, by actively rewarding customers that use the brands of sponsors’ rivals during the Games.

Customers wearing Nike trainers, brandishing an iPhone, a bill from British Gas and a receipt for a Pepsi bought at KFC will receive 30% off their purchases at Oddbins.

Oddbins also has a special window display, which hopefully won’t fall foul of organisers, which have already told a florist in Stoke to take down five rings and a torch made from tissue paper and a butcher in Dorset who arranged some sausages into the Games’ iconic logo.

Oddbins managing director Ayo Akintola told The Daily Telegraph: “We have taken steps to ensure our planned window displays do not flout any of these asinine rules, but we are doing this primarily to highlight the absurdity of the fact that the British people – who are paying for these games – are at the same time being subject to ridiculous rules.”