Five great Olympics ambush marketing campaigns – Page 5 of 5 – StartupSmart

5. iSelect

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It isn’t just overseas businesses that are attempting to ambush the games – iSelect in Australia has got in on the act.

The insurer’s ad takes a slightly different tack, with Mr iSelect, played by actor Jason Geary, complaining “Every four years it’s the same story.

Companies that have nothing to do with the Games jumping on the bandwagon,” all while performing various Olympic sports, such as swimming, weightlifting and rhythm gymnastics, in the office.

The ad, which premiered during Nine’s coverage of the Opening Ceremony, has been applauded for achieving great exposure at a fraction of the cost of official sponsors.