Harvest Box – StartupSmart

Founders: William Cook, James Scott, George Stooke
Revenue: $1 million
Started: 2010
Head Office: Victoria
Employees: 4
Industry: Retail trade

Harvest Box offers consumers healthy snacks, delivered to their work or home.


“In partnership with Australia Post, we have designed a box that can be sent through the post as a letter to any address in Australia,” Cook says.


“Within each box there are four punnets of healthy snacks (nuts, dried fruit, seeds, crackers and treats) picked from a range of over 50 mixes.”


Cook and his colleagues started Harvest Box because they wanted to create a business they could be proud of – a business that contributes to healthier eating choices for people at work or home.


In essence, Harvest Box aims to eliminate “calorie-laden junk-stops at the vending machine”.


In each box, consumers receive four portions of “snacking pleasure”. They can identify what they like and what they don’t like by rating the Harvest Box product range.


Harvest Box fills the boxes based on each consumer’s personal preferences. A different variation is delivered each time, ensuring snackers never get bored with their healthy alternatives.


Cook is quick to point out Harvest Box is an online subscription service, which can be cancelled anytime.


“For only $7.95, including postage, you can snack better at work or home,” he says.


“Harvest Box has delivered our little box of goodness to every postcode in Australia. In the last two years, we have had over 70,000 people register online.


“With our online delivery success, we are now going down the path of supplying convenience outlets and cafés around Australia with individual punnets of healthy snacks.”

Leave a Reply

Your email address will not be published. Required fields are marked *