How to internationalise your start-up: Tips from 99designs – StartupSmart

Design marketplace 99designs has announced another international acquisition this week, buying Brazilian logo design company LogoChef.

Launched in 2008, 99designs has designers in 190 countries and offices in Melbourne, San Francisco, Berlin, Paris and London.

Chief operations officer Jason Sew Hoy spoke to StartupSmart about its international expansion.

He shares how they assessed if they were ready, how they picked their target companies and why sometimes the simplest tactics were the most effective.