INFOGRAPHIC: What influences online purchases – StartupSmart

It’s the dichotomy that continues to hold back many Australian small firms – online consumer spending may be a whopping $12 billion a year and rising, but more than half of all SMEs still don’t even have a website.

But smart start-ups should be digging a bit deeper than this. While most small businesses could benefit from having a website, it’s crucial that you understand what you should be doing with it.

What attracts a customer to an online store? What influences their purchasing decision? And what kind of role does social media play?

Fortunately, online retail provider Bigcommerce has conjured up this helpful infographic to illustrate the trends that you could be on top of: