Research reveals trends, survival rate and the future for Australian small businesses – StartupSmart

New research has identified which sectors new businesses are most likely to survive in, with healthcare and social assistance sector receiving the best report card.


Demographic research company McCrindle Research says start-ups in healthcare and social assistance have a 64.8% survival rate over four years, financial and insurance services a 59.1% survival rate and rental, hiring and real estate services a 59% survival rate.


McCrindle also identifies the sectors in which start-ups are least likely to survive: administrative support services (44.2% over four years), public administration and safety (44.5%), and transport, postal and warehousing (46.5%).


“For many Australians, the entrepreneurial dream is still alive, but as demonstrated by the survival rates of new businesses, without better support only a minority will achieve success,” the McCrindle report says.


It says of all the new businesses started four years ago, almost half are no longer operating.


It finds Tasmania has the highest rate of start-up success at 56%, and the Northern Territory has the lowest at 49.7%.


The report also finds that those who do not employ staff – currently two-thirds (66.7%) of start-ups – are also the most likely to fail.


“Of the new businesses started four years ago, only 46.5% of non-employing businesses are still in operation, compared with the overall 60.9% of employing businesses.”


It says trusts are the most likely start-up legal entity to survive (64.9% survival rate), followed by private companies (54.5%), public companies (52.4%) and partnerships (52.2%). Sole proprietors have a significantly lower chance of survival, at just 40.9%.


Providing a snapshot of business in Australia, the report says small businesses make up the majority of the 2.14 million actively-trading registered businesses. Three in five Australian businesses are sole traders and don’t employ any staff, and only one in ten businesses employ more than 20 workers.


The report linked the survival of businesses currently in operation to turnover.


“The highest business survival rate is for those with a turnover of more than $2 million, where four in five businesses (80.3%) survived over the past four years. Businesses with turnover of $200,000 to less than $2 million had a survival rate of 72.4%, those with $50,000 to less than $200,000 had 61.9%, and those with zero to $50,000 just 47.5%.”


Despite the growth in franchises, 97% of businesses are independently operated.


The overall number of businesses in Australia has grown by 3.4% in the last four years, but two in five new businesses started four years ago no longer exist.


The report also found that two-thirds of Australian businesses are making less than $200,000 a year with 29% making less than $50,000 a year


Growth industries, start-ups and survival


The report found the number of businesses in the mining sector grew by 2.6% in the last year while the healthcare and social assistance grew by 3.1%.


Construction continues to be a strong sector, with construction companies making up one in every six Australian businesses.


Thousands of Australian start-ups have launched in the last few years.


In the 2011-12 financial year there were almost 33,000 start-ups in the professional, scientific and technical services industry, 47,317 new construction businesses, 21,301 new financial and insurance services businesses, and 20,012 new rental, hiring and real estate businesses.


Australian business online presence


Despite the ample opportunities for online growth and sales, the research found only 43% of Australian businesses have a website. The report found that only 7.5% of all business revenue was generated online, with only 28% of businesses receiving orders and sales online.


Limited investment in growth


One in five companies sought business loans or equity in 2012, but only 20% of these were seeking the funds in order to expand and grow. For three out of four of these businesses, it was for a short-term cashflow boost in order to stay afloat.

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