The top five website errors committed by Aussie SMEs – Page 5 of 5 – StartupSmart

5. Broken links or error 404 messages

Nothing quite beats a broken link or error message to drive away potential customers in frustration.

Worryingly, 24% of small business websites regularly have a problem with these kinds of errors, again underlining the need to thoroughly audit and test your site as you build it.

“It just portrays you may have bought a cheap site or you may be a small entity, because people associate that with your company,” says Edwards.

“You need a checklist to go off when building a website. List the things that could happen, and treat it like a shopping checklist.”